Published by MBA Skool Team, Last Updated: January 24, 2019
Marketing Strategy of In-N-Out Burger analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on In-N-Out Burger marketing mix, help the brand succeed in the market.
In-N-Out Burger marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.
Let us start the In-N-Out Burger Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
The product strategy and mix in In-N-Out Burger marketing strategy can be explained as follows:
In-N-Out Burger is a leading fast food burger joint based out of USA. It has a very simple and limited menu as a part of its marketing mix product portfolio. The menu of the In-N-Out Burger restaurant comprises of three burger varieties:
Along with this, French fries, fountain drinks, milkshakes are also available. All these products have their variants as well. All food items of In-N-Out Burger stores are standardised for high quality and are freshly prepared for customers.
In-N-Out Burger Price/Pricing Strategy:
Below is the pricing strategy in In-N-Out Burger marketing strategy:
In-N-Out Burger uses low pricing strategy.
All its products are priced between $1-$7 which depends upon the type and variant of the product. The fast food chain has severe competing brands and hence has to keep competition in mind while offering its products. Combo meals are also offered by In-N-Out Burger which are at relatively lower prices when compared to individual purchases. Prices for all its stores are mostly standardised so that customers all over the geography can enjoy meals at the same cost.
Following is the distribution strategy in the In-N-Out Burger marketing mix:
In-N-Out Burger outlets is available in 5 states of US, i.e., California, Arizona, Nevada, Utah and Texas. It has its oldest restaurant in California.
There are more than 300 outlets spread across the US and doesn’t follow a franchise model to maintain its high quality.
In-N-Out Burger Promotion & Advertising Strategy:
The promotional and advertising strategy in the In-N-Out Burger marketing strategy is as follows:
Like other chain restaurants, In-N-Out Burger uses traditional way by using billboards and radio channels. Other mass media communication includes TV commercials in which it endorses celebrities like John Goodman and John Cleese as well along with paid advertising. They also sponsored Christmas music program with voice-overs. Apart from this, In-N-Out Burger benefits from its fans who spread word of mouth. It also sells souvenir clothing.
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of In-N-Out Burger.
In-N-Out Burger has renowned chefs including Gordon Ramsay, Thomas Keller, Julia Child, Anthony Bourdain, Ina Garte and Mario Batali. Ramsay went crazy when it tasted its food. Keller celebrated its anniversary. Similarly each of the chefs had mentioned the brand their good books. It was awarded Vanity Fair’s Academy Awards as well.
In-N-Out Burger follows several business processes to ensure streamlined business operations. As it has such renowned chefs, the food is made with precision and variety of food is available. They maintain the flavour of family- owned business but at the same time being different. Also in the packaging of food small citations are mentioned.
In-N-Out Burger stores are its biggest physical presence. The colours primarily used in the restaurants are white, red and yellow. However variation in the colour scheme can be seen at some restaurants. It has common design for kitchen. A metal awning provides shade for customer tables. However the new buildings are larger than the old ones which are often filled to capacity. The exterior of the In-N-Out Burger store buildings might differ but interior of all the buildings is same in all of them. Hence this completes the marketing mix of In-N-Out Burger.
About In-N-Out Burger:
In-N-Out Burger is an American chain of fast food restaurants founded 70 years ago by harry Synder and Esther Synder.
It is headquartered in Irvine, California. The In-N-Out Burger company does not go public or franchises its operations because it does not want to compromise with the quality of its offering and hence is rated as one of the best restaurants in surveys.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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