Austrian Airlines Marketing Mix (4Ps) Strategy

Published by MBA Skool Team, Last Updated: April 19, 2020

Marketing Mix of Austrian Airlines analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Austrian Airlines marketing strategy. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. which have helped the brand grow.

Marketing strategy helps companies achieve business goals & objectives, and marketing mix (4Ps) is the widely used framework to define the strategies. This article elaborates the product, pricing, advertising & distribution strategies used by Austrian Airlines.

Let us start the Austrian Airlines Marketing Mix & Strategy:

Austrian Airlines Product Strategy:

The product strategy and mix in Austrian Airlines marketing strategy can be explained as follows:

Austrian Airlines is the flagship airways of Austria having a strong presence in Europe. Austrian Airlines works a few parlours at its centre in Vienna. There are three Business, two Senator and two HON-Circle lounges as a part of its marketing mix product portfolio. It additionally works a Business relax at Domodedovo International Airport in Moscow. Do and Co has taken care of cooking for Austrian Airlines since 2007. On whole deal flights, Business Class dinners are set up by a cook on load up. Every Austrian airlines plane contains full-level beds with a pneumatics-framework and path access from almost every seat in Business Class, and new seats with video-on-interest for each traveler in Economy Class.


Image: maxpixel


Austrian Airlines Price/Pricing Strategy:

Below is the pricing strategy in Austrian Airlines marketing strategy:

Cost is one of the main considerations in the showcasing blend of Austrian Airlines aircrafts. It is a direct result of cost and keeping up costs that the aircrafts has gotten so much achievement. Austrian Airlines is one of the least expensive, if not the least expensive carrier in Austrian. Indeed, that happens to be its upper hand when voyagers are looking at costs. This makes it a standout amongst the most looked for aircraft benefits in Austrian as a result of its quality administrations also. The total credit for Austrian Airlines' prosperity goes to the cost control division at Austrian Airlines aircrafts. Austrian Airlines utilizes PC produced systems to decide how much oil it will require from Point A to point B. In this manner, its reserve funds on oil is high and aircraft petroleum is expensive.


Austrian Airlines Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. Also read Austrian Airlines SWOT Analysis, STP & Competitors

Austrian Airlines Place & Distribution Strategy:

Following is the distribution strategy of Austrian Airlines:

Austrian Airlines has a strong presence covering most of Europe. It also had alliances and partnerships with other global airline operators, thereby enabling passengers to travel across the world.

The Austrian Airlines can be reserved from the air terminal counter straightforwardly too from the online sites and utilizations of various travel sites.


Austrian Airlines Promotion & Advertising Strategy:

The promotional and advertising strategy in the Austrian Airlines marketing strategy is as follows:

No carrier has worked more diligently at catching the neighbourhood showcase superior to Austrian Airlines. The aircraft depends on its expense and accessibility to advance its image over the market. This interests in notices are low since it influences the expense. Nonetheless, Austrian Airlines came out with a couple of TVC's of its own and in addition does great publicizing on the web. The carrier has received a system of corresponding flights to different goals from one goal with the end goal that clients won't need to book another aircraft to touch base to their goal. Despite the fact that not an immediate showcasing system, this technique has seen it acquire client base since clients would need to cut expenses by utilizing only one flying machine to achieve their goal. Other marketing strategies utilized by Austrian Airlines flying machine incorporate media vehicles like bulletins, print media publicizing and promoting on movement entries.


Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Austrian Airlines.


Process:

Austrian Airlines has several processes to ensure customer satisfaction through timely travel services. The procedure is identified with administration conveyance for the clients the best approach. The administration arrangement ought to be straightforward as conceivable to achieve the reliability of the clients. It includes the reservation framework, how successfully the flight data is given to the clients, the offices gave in the air terminal, Baggage dealing with office, in flight administration and check in process.


People:

The general population engaged with the business specifically and by implication are critical for Austrian Airlines aircrafts as they will give a great deal of data. Travel specialists will give guide business to the carriers so an appropriate channel ought to be made to distinguish the quality of movement operators in a specific zone. Workers of a firm are its best asset as the human capital builds generation and ideal usage individuals with high client administrations abilities ought to be procured to inspire the demographic as Austrian Airlines is giving client benefit.


Physical Evidence:

Austrian Airlines aircrafts is its biggest physical evidence. The ground condition can be viewed as like the booking office, the things office framework, on ground taking care of framework can be considered as the physical condition of the Austrian Airlines aircrafts. In-Flight benefit is the most imperative usefulness which may have the immediate effect on the clients. The in-flight physical condition can resemble the conveniences gave in the flight, the tidiness of the flight, vibe in the flight. This completes the marketing mix of Austrian Airlines.


About Austrian Airlines:

Austrian Airlines AG, some of the time abbreviated to Austrian, is the banner transporter of Austria and an auxiliary of the Lufthansa Group. The carrier is headquartered on the grounds of Vienna International Airport in Schwechat where it likewise keeps up its centre point. It flies to six household and in excess of 120 universal all year and regular goals in 55 nations starting at July 2016, and is an individual from the Star Alliance.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse 4Ps Analysis of more brands and companies similar to Austrian Airlines Marketing Mix. The Marketing Mix section covers 4Ps and 7Ps of more than 800 brands in 2 categories.

Search & Explore : Marketing Mix


The names and other brand information used in the Marketing Mix section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Share this Page on:
Facebook ShareTweetShare on Linkedin