DB Schenker Marketing Strategy & Marketing Mix (4Ps)
Published by MBA Skool Team, Last Updated: February 16, 2019
Marketing Strategy of DB Schenker analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on DB Schenker marketing mix, help the brand succeed.
DB Schenker marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.
Let us start the DB Schenker Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
DB Schenker Product Strategy:
The product strategy and mix in DB Schenker marketing strategy can be explained as follows:
DB Schenker is one of the most prominent logistics services and railroad network operators in Germany. The main service of this company as a part of its marketing mix is the logistic service i.e. basically product delivery. Individuals, as well as enterprises all across the globe, utilize their services to send their gifts, documents, and products to respective places. DB Schenker offer a range of products and services and their portfolio of service can be broadly classified as:
• Land Transport
• Air Freight
• Ocean Freight
• Contract Logistics
• Lead Logistics
• Special Projects like Smart Box
DB Schenker Price/Pricing Strategy:
Below is the pricing strategy in DB Schenker marketing strategy:
DB Schenker has a variable pricing for the different kind of service that it offers.
Pricing is something that is strategizing by the company based on the product size, place and urgency of the delivery. They also keep an eye on the competitors while deciding its pricing across the geographies.
Following is the distribution strategy in the DB Schenker marketing mix:
Beginning in Germany, DB Schenker y operates in the European market predominantly where it exercises its competency on the rail division. Globally it operates in more than 20 countries. Its operations are spread across the entire Germany, mostly through rail networks.
Being centrally located in Europe, DB Schenker also plays a pivotal role in the logistics service in Europe.
DB Schenker Promotion & Advertising Strategy:
The promotional and advertising strategy in the DB Schenker marketing strategy is as follows:
DB Schenker promotes itself by tie-ups with several agencies and via sponsorships and commercials. Currently, it has increased its digital presence and hence promotes through social media platforms. It also posts videos of its highly automated service to attract its prospective customers.
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of DB Schenker.
DB Schenker is spread across more than 2000 regions around the globe and connects in excess of 72,000 representatives worldwide to give dependable and quick support of its customers. It additionally draws in its representatives in different preparation programs to develop the required soft skills and technical expertise to be at the top of the game as far as logistics are concerned.
DB Schenker implements state of the art technology and processes to implement their logistic services. They use automated vehicles to bring goods to man to handle around 40,000 order lines a day. It also provides storage space enough to keep the proper storage and delivery of a huge amount of cargo. With the current era of automation in place, DB Schenker are implementing it to its fullest to ensure safe and efficient logistics service across the globe. This has increased their staff productivity by almost 60% and decreased their storage footprint by almost 20%.
DB Schenker is recognizable with its logo of DB in red. The logo can be found in its warehouses, trucks, packaging materials and other delivery mediums as well. Apart from these, it tries to maintain its presence through its business cards, brochures, and even websites. However, its biggest physical presence are its trains, containers etc. Hence this concludes the marketing mix of DB Schenker.
About DB Schenker:
DB Schenker is a division of German rail operator Deutsche Bahn AG that provides logistic services. It comprises a logistic division that provides air, land and sea freight as well as has a rail division made of European rail freight companies.
From 2007 onwards, they have succeeded in positioning themselves as one of the global logistics service providers with a strong foundation in the rail division. DB Schenker’s services ensure seamless transfer of goods and ensure that the supply chain remains lean as well as optimized.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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