Marketing Strategy of Hulu analyzes the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). These business strategies, based on Hulu marketing mix, help the brand succeed in the market. Let us start the Hulu Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
The product strategy and mix in Hulu marketing strategy can be explained as follows:
Hulu is one of the leading online streaming apps with video on demand services. The brand offers a wide variety of content which includes movies, TV shows, originally curated content and other premium content. The app also showcases live sporting events, news reporting and even streams several live events & shows.
The content caters to a wide audience including kids. Hulu has more than 40 million customers who are actively viewing the content across various various device platforms.
Hulu Price/Pricing Strategy:
Below is the pricing strategy in Hulu marketing strategy:
Hulu services are available at a very competitive price since it is present in a competitive business segment. Base plans are available for as low as $8 per month.
Along with standalone plans, Hulu is also available in bundle-packages combining a few other streaming apps as well. Hulu's revenue model includes earnings from subscription fees as well as advertising revenue from ads shown in their content.
Hulu Place & Distribution Strategy:
Following is the distribution strategy in the Hulu marketing mix:
Being an online platform, Hulu is available 24x7 across all compatible devices. The app actively streams its content across USA and even Japan. Its services are accessible through Smart TVs, tablets, smartphones and other devices with internet access. Hulu customers can access the services anytime and anyplace with the right plan.
With offline features, customers can even access services from places which do not have internet.
Hulu Promotion & Advertising Strategy:
The promotional and advertising strategy in the Hulu marketing strategy is as follows:
Hulu brand is promoted via almost all communication channels including online & offline channels. The app is available on the app stores for download. Brand awareness is created via online ads, newspaper ads, TV commercials, billboards etc. The brand is known for sponsoring several events. Hulu has been recognized by several awards for its high quality content and streaming services.
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of KLM.
The process of the online streaming app is the same as all online streaming services. Users can download the app on their device of choice. Based on their requirements, customers can purchase the subscription plan as per their need. The customer can view or download the content available from the library.
Being a service brand, Hulu is dependent on the people it is catering to as well as the employees driving the business. More than 40 million subscribers are actively viewing the content offered by the brand. Close to 2000 people are employed for Hulu operations. The brand is also known to be one of the most friendly places to work at.
Since Hulu is a service brand, the physical evidence is limited to devices and related activities. On the device where the app is installed, the icon logo is visible. The brand organizes & sponsor several events which increases the physical presence of the brand. Hence the above points covers the marketing strategy of Hulu brand.
Hulu is a Walt Disney owned online streaming app which has more than 40 million subscribers worldwide. The service was launched in the year 2007 and also has minority stake from NBCUniversal.
Hulu has its services active in USA as well as Japan. The name Hulu, based on Chinese Mandarin, signifies the holder of good quality premium content.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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