This fast fashion budget retailer has gone from strength to strength, providing a winning combination of ‘on-trend’ product at low price points. Primark aims to cater to its customers by providing the trendy products with as much convenience as possible. It was started in June 1969 in Ireland and now has over 70,000 employees.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 7 competitors of Primark.
Zara is one of the leading fashion clothing and accessories brand. It was founded in 1975 by Amancio Ortega and Rosalia Mera. Zara belongs to the Inditex group.
H&M or Hennes and Mauritz is a Swedish multinational clothing company. It operates in 60+ countries with over 130000 employees across the world. The H&M company was founded in 1947 and is headquartered in Stockholm.
Marks & Spencer Plc was founded in the year 1884 in Britain which turned out to be a leading international retail store all over the world. The founder of the Marks & Spencer store is Michael Marks and Thomas Spencer. The headquarters of the company is at London, UK Marks & Spencer stores sells their own brand of clothes, food products and other home products.
Burberry was founded in 1856, as luxury apparel brand mainly concentrating on innovative and functional outerwear. Burberry is valued at more than £2.5 Billion. It is the biggest luxury brand with largest UK export share.
Prada was founded by Mario Prada in 1913 in Milan, Italy as a luxury fashion house located at Galleria Vittorio Emanuele II. Prada mainly specializes in handbags, shoes, ready-to-wear, travel accessories, perfumes and other fashion accessories. They now operate in eyewear, mobile phone and fragrance sectors as well.
Gucci is an Italian luxury fashion house. It belongs to the French fashion giant Kering group. It was founded by Guccio Gucci in 1921 in Florence, Italy.
Chanel is a luxurious fashion brand from France which is known for its haute couture and ready-to wear clothing line along with other premium products such as watches, perfumes, handbags, sunglasses and designer jewellery. The brand is highly renowned across the world and wore by the high socio-economic class of people as a symbol of luxury and elitism. It was founded by Gabrielle Chanel, famously known as Coco Chanel in 1909 and was revolutionary in its designs as it freed the women of 20th century from the corseted dresses they were wearing to more comfortable and naturally flattering dresses.
To conclude, the above article highlights the various competitors which compete with Primark. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse analysis of more brands and companies similar to Primark. This section covers many brands and companies.