McDonald's was founded in 1940 by Richard and Maurice McDonalds and primarily sells hamburgers, chicken products, cheese burgers, breakfast items, soft drinks, milkshakes and desserts. The restaurant has also included salads, smoothies, fish wraps and fruits. The mode of operation is either franchise based, an affiliate or by the corporation itself.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 8 competitors of McDonald's.
KFC is an American Fast food chain earlier called as Kentucky Fried Chicken. It was established in Colonel Harland Sanders with humble beginning in a roadside stall during great depression. KFC is one of the largest fast food chain in world along with McDonalds.
2. Pizza Hut:
Pizza Hut is a subsidiary of Yum! Brands, Inc headquartered in Plano, USA. The founders of Pizza Hut were brothers Dan Carney and Frank Carney. Pizza Hut has over 18,000 restaurants across the world, and it is known to maintain higher quality food standards and hygiene.
Dominos Pizza is a restaurant chain based in America founded in 1960. Dominos has its headquarters in Michigan, USA and serves worldwide across 80+ countries. Dominos is one of the largest pizza chain in the world and sells on an average more than 1.5 million pizzas per day.
Subway founded in 1965 in Bridgefort Connecticut, has been growing at the highest pace as a world franchise. Subway has its presence in 100 countries and territories with over 35,000 restaurants as on 2021. This American fast food restaurant chain mainly serves its customers with variety of tasty submarine sandwiches and salads.
5. Burger King:
Burger King is one of most famous brands of burger making chains. With a history of more than 50 years, Burger King is having more than 15000 locations in more than 70 countries. Initially, they introduced Whopper sandwich, with time the Burger King has changed their menu and strategies according to the market atmosphere.
6. Smokin Joes Pizza:
Smokin Joes Pizza is one of the biggest competitors of McDonald's.
7. Taco Bell:
Taco Bell is America's largest Mexican fast food restaurant chain. It has over 6000 restaurants in 17 countries worldwide. It was founded by Glen Bell in 1962 at Downey, California.
8. Papa Johns Pizza:
Papa John’s Pizza started in 1984 in the town of Jeffersonville in Kentucky, U.S.A. It is a well-known pizza-restaurant chain and is one of the more famous chains all across the world. It was started by John Schnatter also commonly known as “papa”.
To conclude, the above article highlights the various competitors which compete with McDonald's. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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