Red Bull Energy drink was founded in the 1980s by Austrian entrepreneur Dietrich Mateschitz in partnership with Chaleo Yoovidhya. This came as an inspiration to an existing drink called Krating Daeng which was introduced in Thailand by Chaleo Yoovidhya. Dietrich modified the ingredients and the first red bull drink was sold in Austria in the year 1987.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 8 competitors of Red Bull.
Pepsi Co, being a huge company has a lot of brands under its hat. There are various products of Pepsi Co, like Pepsi, Mountain Dew, Lays, Tropicana beverages, 7Ups, Cheetos, Lipton Tea, Aquafina, etc. Pepsi are mainly targeting the food and beverages market.
2. Dr Pepper:
Dr Pepper is a soft drink which started its journey in 1880 and have successfully completed its 132 years. It is one of the oldest company manufacturing coldrinks with the addition of natural and artificial flavors. Dr Pepper’s journey started from Waco, TX and till now it has been situated in almost all the parts of the world and are preferred by customers as their first choice.
Gatorade Company Inc. is an American manufacturer of sports beverages. Founded in 1965 at University of Florida by a team of researchers, was then taken over by Quaker Oats Company in 1987 and by PepsiCo in 2000.
Coca Cola is a carbonated soft drink produced by Coca Cola company. It has a diverse product portfolio in the beverage industry. Coca Cola was founded in May,1886.
Nestle – largest food company in terms of revenue is based out of Vaud, Switzerland. It has a wide range of product line such baby foods, coffee, tea, dairy products, Maggi and many more. It has presence in 194 countries having approximate 450 factories with a head count of 339,000 people.
Tropicana is an American company founded in the year 1947 in Bradenton, Florida by Anthony T. Rossi. It specializes in not from concentrate fruit juices.
Schweppes is one of the biggest competitors of Red Bull.
DANONE, one of the world famous food product based company is based in Paris. It was founded in the year 1919, in Barcelona Spain. Currently, chairman of the board is Franck Riboud and chief executive officer is Emmanuel Faber.
To conclude, the above article highlights the various competitors which compete with Red Bull. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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