Sephora is a cosmetic brand, dealing with specially women’s segment of cosmetics. It is a subsidiary of Louis Vuitton (LVMH), and owns around 300 brands of different range. The name is derived from ‘Sephos’ meaning pretty and ‘Zipporah’ meaning Beautiful wife.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 7 competitors of Sephora.
Macy’s Inc owns two divisions Macy’s and Bloomingdale’s, both of which are departmental stores. Macy’s was originally named RH Macy & Co after the founder Rowland Hussey Macy. Macy’s opened in 1858 as a small fancy dry goods store on the corner of a New York street.
2. Estee Lauder:
Estee Lauder is a company based in the United States of America which deals in diverse sectors of Haircare, Fragrance, makeup and Skincare under various labels. It was founded by Estee Lauder and her husband in the year 1946 and is headquartered at General Motors Building in New York. The brand was born due to the founder’s aspiration to be an actress but beauty business was something that the founder was made up of.
L'Oréal S.A is a French cosmetics and beauty company founded by Eugène Paul Louis Schueller in the year 1909 with headquarters in Clichy, Hauts-de-Seine and the main office in Paris. It is the 1st cosmetics group worldwide. L'Oréal started with its own hair-color business but expanded into cleansing and beauty products like hair care, skin care, sun protection, cleansers and perfumes as well as in dermatological, toxicology, tissue engineering and biopharmaceutical research fields.
4. Christian Dior:
Christian Dior was a French fashion designer who established one of the world’s top fashion house with the same name in 1946. The fashion house gained critical acclaim with its first fashion collection for spring-summer 1947 which received several accolades and achieved a phenomenal success. Today Christian Dior designs and retails various luxury goods for its target customers.
Chanel is a luxurious fashion brand from France which is known for its haute couture and ready-to wear clothing line along with other premium products such as watches, perfumes, handbags, sunglasses and designer jewellery. The brand is highly renowned across the world and wore by the high socio-economic class of people as a symbol of luxury and elitism. It was founded by Gabrielle Chanel, famously known as Coco Chanel in 1909 and was revolutionary in its designs as it freed the women of 20th century from the corseted dresses they were wearing to more comfortable and naturally flattering dresses.
Oriflame is a Swedish multi-national beauty products company which has adopted a model of selling directly to the consumer. It was founded in 1967 by Jochnick brothers. Oriflame draws its name from a royal banner of medieval France “Oriflamme”.
Maybelline is a makeup brand based out of US and has its operations throughout the world. It belongs to the French cosmetic company known as L’Oréal. In 1915, a young entrepreneur created the Maybelline company.
To conclude, the above article highlights the various competitors which compete with Sephora. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse analysis of more brands and companies similar to Sephora. This section covers many brands and companies.