DANONE, one of the world famous food product based company is based in Paris. It was founded in the year 1919, in Barcelona Spain. Currently, chairman of the board is Franck Riboud and chief executive officer is Emmanuel Faber.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Unilever is one of the biggest FMCG (fast moving consumer goods) company in the world. It is a British-Dutch company co headquartered in Rotterdam and London. Unilever has more than 400 brands and operates in more than 190 countries with a turnover of €50+ billion.
Nestle – largest food company in terms of revenue is based out of Vaud, Switzerland. It has a wide range of product line such baby foods, coffee, tea, dairy products, Maggi and many more. It has presence in 194 countries having approximate 450 factories with a head count of 339,000 people.
Pepsi Co, being a huge company has a lot of brands under its hat. There are various products of Pepsi Co, like Pepsi, Mountain Dew, Lays, Tropicana beverages, 7Ups, Cheetos, Lipton Tea, Aquafina, etc. Pepsi are mainly targeting the food and beverages market.
4. Coca Cola:
Coca Cola is a carbonated soft drink produced by Coca Cola company. It has a diverse product portfolio in the beverage industry. Coca Cola was founded in May,1886.
5. Kraft Foods:
Kraft Foods Group Inc. is associated with food processing industry founded 6 years ago and is headquartered in Chicago, Illinois since it is an American company. In 2012, It was given a new name of Mondelez International.
6. Dr Pepper:
Dr Pepper is a soft drink which started its journey in 1880 and have successfully completed its 132 years. It is one of the oldest company manufacturing coldrinks with the addition of natural and artificial flavors. Dr Pepper’s journey started from Waco, TX and till now it has been situated in almost all the parts of the world and are preferred by customers as their first choice.
7. General Mills:
General Mills is an American multinational company. It is one of the important marketer of branded consumer food articles under its own manufacturing. General Mills was founded on the 20th of June, 1856 in Minneapolis, Minnesota, U.S.
To conclude, the above article highlights the various competitors which compete with Danone. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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