Dove is a personal care brand of Unilever. It is one of the most valuable brand with sales of over €1 billion. Dove was introduced in 1957 and provides high quality personal care products across more than 80 countries.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Olay is one of the most selling brand of Procter & Gamble. Olay is a skin care line previously Oil of Olay. It originated in south Africa and has spread worldwide by now.
A brand launched by Unilever, Lux is a global brand which has established itself as one of the popular brands in the category of toiletries. It offers varied products ranging from soaps, shower gels, shampoos to other bath additives. Though this brand was launched as a laundry soap, Lux surely has come a long way with its current product line dealing with beauty soaps.
Nivea is a German based company that specializes in body care and skin products. It is owned by Beiersdorf Global AG. The company was founded in the year 1882, by Paul Carl Beiersdorf.
Pears soaps also known as pears transparent soaps first came into market in 1807. They were made and sold by Andrew Pears at a factory near Oxford street in London. Upon release, it had its own tag that is being the first mass produced translucent soap.
L'Oréal S.A is a French cosmetics and beauty company founded by Eugène Paul Louis Schueller in the year 1909 with headquarters in Clichy, Hauts-de-Seine and the main office in Paris. It is the 1st cosmetics group worldwide. L'Oréal started with its own hair-color business but expanded into cleansing and beauty products like hair care, skin care, sun protection, cleansers and perfumes as well as in dermatological, toxicology, tissue engineering and biopharmaceutical research fields.
Since the launch in 2007, ITC's subsidiary brand Fiama Di Wills concentrates on products providing gentle and effective care to modern and confident customers who seeks indulgences making them feel fresh, beautiful and young. The Fiama Di Wills brand is the outcome of four years of intensive research at the ITC Research and Development Center, Bengaluru. The product differentiates itself as a unique of blend of the “nature and science” and has been effectively operating in the Indian market
Dettol is an antiseptic brand under Reckitt Benckiser. Dettol was launched in 1932. Its root is associated with chloroxylenol disinfectant which was 1st made in 1927 and is on the World Health Organisation’s list of essential medicines.
Pantene is a brand of hair care products owned by P&G. It was launched in Europe as a premium hair care product in 1945. Pantene is present in close to 90 countries.
Another global brand by Unilever, Sunsilk caters to the hair care segment. With over 60 years of lineage, Sunsilk has been able to establish itself in over 80 countries, out of which Asia, Latin America and Middle East have a very strong presence. Sunsilk started its journey by introducing an effective shampoo and later moved on to introduce different kinds of shampoos.
Garnier is one of the oldest cosmetics and skin care companies in the world. It is a mass market brand of L’Oréal. Its skin care and hair care products are fall in the category of luxurious products in India, Japan, China and few other Asian countries.
11. Clinic Plus:
Clinic Plus was started 25 years ago as a part of the vast Hindustan Unilever Group. It was started as a shampoo company with the aim to providing nourishment and proper care for hair of women across the country. It had its main focus in reducing hair fall when it started off as a company.
12. Head and Shoulders:
Head and Shoulders is a subsidiary of the American brand proctor and gamble, known for its anti-dandruff and non-dandruff shampoos and conditioners. Launched way back in 1961, Head and shoulders has stood the test of time and remains the world’s top selling shampoo. It started its operations in India in the year 1997 and there has been no looking back since.
To conclude, the above article highlights the various competitors which compete with Dove. This understanding helps to evaluate the various external business factors for any company.
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