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Dove SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: June 03, 2023Read time:

Here is a detailed SWOT analysis of Dove covering strengths, weaknesses, opportunities and threats.

Dove Strengths

  1. Dove contains 1/4 moisturizing cream which is perceived to be a good attribute for the product
  2.  Dove has got an excellent market presence owing to string advertising and marketing exercises
  3. Flagship product of Unilever with strong brand awareness through advertising and branding
  4. Promises not to leave any residue on the skin
  5.  Dove products are available in more than 80 countries worldwide
  6. Apart from soaps, products like bathing gel, shampoos, conditioners, creams, deodorants are also a part of the product line
  7.  Dove products are available through an extensive supply chain network of Unilever at leading supermarkets, stores
  8. The products are available online via the company website or almost all leading ecommerce platforms

Above are the strengths in the SWOT Analysis of Dove. The strengths of Dove looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dove Weaknesses

  1. Intense competition for Dove in the FMCG market means limited growth in market share
  2. Targets primarily only the female segment & men's range not very popular

These were the weaknesses in the Dove SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dove Opportunities

  1. Can target male audience more purposefully
  2. Dove can increasing its reach by further geographic expansion
  3. Involvement of students from colleges & tie-up with corporates can open a new opportunity

Above we covered the opportunities in Dove SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dove Threats

  1. Increased Competition in this market segment can affect business of Dove
  2. Global business can be affected by government policies and fluctuating economies
  3. Fake imitations of the brand can affect Dove's image

The threats in the SWOT Analysis of Dove are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dove SWOT analysis.

About Dove

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dove Overview
Parent Company



Personal Health Care – Soap



Tagline/ Slogan

Everyday Moisture is the key to beautiful skin


Dove provides deep Moisturizer for Dry Skin

Dove STP

Personal Health Care – Soap, Hair Care & Deodorant

Target Market

Targets women of all ages from the urban households


Dove is committed to help all women realize their personal beauty potential by creating products that deliver real care.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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