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Pepsi SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Pepsi covering strengths, weaknesses, opportunities and threats.

Pepsi Strengths

  1. Pepsi is one of the most popular and globally recognized brands in foods and beverages
  2. One of the most diversified product portfolio
  3. Popular subsidiary brands like Frito Lay, Gatorade, Pepsi, Quaker, Tropicana, Yum! Brands, etc.
  4. PepsiCo has Global reach with presence in over 200 countries
  5. An employee strength of around 300,000 people
  6. CSR through PepsiCo Foundation, which works in the sector of education, health, water conservation, education etc.
  7. Pepsi Refresh Project that funds new ideas or ventures that have the potential to benefit the society
  8. Strong and efficient supply chain network, ensuring that all the products are available even in the most remote places
  9. One of Pepsi's strengths is excellent branding and advertising with global celebrity as brand ambassadors
  10. Tie-ups, sponsorships with global sports events, music concerts, etc. has been a stronghold of PepsiCo

Above are the strengths in the SWOT Analysis of Pepsi. The strengths of Pepsi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Pepsi Weaknesses

  1. Strong competition in the aerated drinks segment from Coca Cola means high brand switching
  2. Cases against products have been blown out of proportion, thereby affecting brand image

These were the weaknesses in the Pepsi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Pepsi Opportunities

  1. Pepsi should increase growth in developing countries and capture their market
  2. Increase its product portfolio by acquisition of other brands
  3. PepsiCo can expand the Yum! Brands eatery in untapped countries and regions like tier 2 cities
  4. To improve its brand image by involving in more CSR activities to benefit the locals

Above we covered the opportunities in Pepsi SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Pepsi Threats

  1. Health consciousness amongst people can take a toll on its aerated drinks and snacks food markets
  2. Compliance with different government regulations and norms in different countries
  3. Inflation, economic slowdown and instability causes decline in the purchasing power of consumers
  4. Strong competition from other brands in each segment of its operation can be a threat for PepsiCo

The threats in the SWOT Analysis of Pepsi are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Pepsi SWOT analysis.

About Pepsi

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Pepsi Overview
Parent Company

PepsiCo Ltd


Beverages and foods


Food & Beverages

Tagline/ Slogan

Live for Now; Every Generation Refreshes The World; Something for Everyone


One of the most popular global brands in the foods and beverages sector targeting the youth

Pepsi STP

Middle and upper middle class people

Target Market

The younger generation (15 to 35 years of age)


As a food and beverage brand with multiple products catering to the youth

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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