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Ford SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: June 03, 2023Read time:

Here is a detailed SWOT analysis of Ford covering strengths, weaknesses, opportunities and threats.

Ford Strengths

  1. Ford is one of the early market entrants in the automobile segment and oldest car manufacturer
  2. Ford offers a wide range of cars to different set of customers
  3. It provides exclusive product features taking into consideration the targeted segments
  4. The company has invested efforts to go green in order to help the environment
  5. Ford has over 180,000 employees globally
  6. The company is present across continents and has excellent visibility & marketing
  7. Ford is present in Motorsports like Formula One, Rally, Sports cars, Touring cars & sponsorship of events
  8. Apart from cars, its also manufactures buses, trucks, tractors, financial services etc.
  9. Excellent advertising and branding of Ford cars through TVCs, print ads, online ads, billboards etc.
  10. Ford has been investing in electric vehicles, hydrogen variants, compressed natural gas & more
  11. The company has a wide portfolio including popular cars like Ecosport, Figo, Aspire, Endeavour, Fusion etc.

Above are the strengths in the SWOT Analysis of Ford. The strengths of Ford looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ford Weaknesses

  1. Many options for customers means high brand switching
  2. Intense competition means limited market share growth for Ford
  3. Being a global brand, the company is vulnerable to lawsuits pertaining to the policies in that country

These were the weaknesses in the Ford SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ford Opportunities

  1. Expanding automobile sector can be tapped across the world by Ford
  2. Improving business scenario by expanding its consumer base
  3. Capitalizing on the models exclusively designed for different markets
  4. Ford needs to focus on the upcoming market trends in terms of EV (electric vehicles) and hybrid cars
  5. Ford can look at the robotics sector as well for expanding its technology & portfolio

Above we covered the opportunities in Ford SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Ford Threats

  1. Competition from major international players can reduce Ford's market share
  2. Increasing usage of public transport and increased fuel costs an lead to decline in sales
  3. Production problems in local plants due to labor and similar issues
  4. Being a global brand, it is affected by recession and global economic crisis
  5. Events like Pandemic affect the automobile industry in general as people stop going outside and to usual places for work and study etc.

The threats in the SWOT Analysis of Ford are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Ford SWOT analysis.

About Ford

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Ford Overview
Parent Company

Ford Motor Company


SUVs, Hatchbacks, Sedans



Tagline/ Slogan

Go further; Built Ford Proud; One Ford


Ford has an international brand presence due to one of the oldest car manufacturing company and also provides a wide range of cars

Ford STP

Complete automobile segment including SUVs, Hatchbacks, Sedans

Target Market

Young executives, businessmen, small families


Ford is positioned as an automobile company which provides quality cars globally

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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