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Toyota SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Toyota covering strengths, weaknesses, opportunities and threats.

Toyota Strengths

  1. Toyota has a wide range of car variants to offer and has a strong legacy since it started in 1937
  2. Toyota is one of the oldest and reputed car manufacturers which brings high brand awareness
  3. Over 300,000 employees are a part of Toyota's workforce
  4. Toyota is a pioneer in hybrid technology and its production values like kaizen, kanban are benchmarks in manufacturing
  5. Sedans, SUV, hatchback cars shows the highly diversified product portfolio of the car manufacturer
  6. World class R&D and Engineering capabilities of Toyota makes its a pioneer in manufacturing
  7. High brand awareness and market presence in the international market
  8. Toyota is popular in motorsport events and sponsoring global events for spreading awareness
  9. Toyota has excellent advertising and marketing campaigns through TVCs, online ads, billboards, print media, social media engagement etc.
  10. The company is known to produce more than 10 million units annually
  11. Toyota is a pioneer in manufacturing hybrid cars including Toyota Prius
  12. The annual revenue of the company is more than $200 billion

Above are the strengths in the SWOT Analysis of Toyota. The strengths of Toyota looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Toyota Weaknesses

  1. Immense competition from other automobile competitors means limited market share growth of Toyota
  2. High brand switching due to many options for customers

These were the weaknesses in the Toyota SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Toyota Opportunities

  1. Expanding automobile market and opportunities for launching new products for Toyota
  2. Concentrated efforts in hybrid segment can help Toyota become a market leader
  3. Augmenting worldwide distribution and servicing network to increase market penetration
  4. The company can leverage sale of hybrid cars globally

Above we covered the opportunities in Toyota SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Toyota Threats

  1. Intense competition in the market leading to saturation
  2. Competition offering innovative features at lower price car reduce Toyota's market share
  3. New entrants in the same segment with better features and lower price
  4. Car manufacturers catering to high ended customers
  5. Being a global brand, its business is affected by recession and economic instability

The threats in the SWOT Analysis of Toyota are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Toyota SWOT analysis.

About Toyota

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Toyota Overview
Parent Company

Toyota Motor Company


Hatchback, Sedan, SUV



Tagline/ Slogan

Moving forward; Get the feeling


Toyota has a wide range of cars, wide service and distribution network, international presence

Toyota STP

SUV, Sedan, Hatchback, Hybrid Segment

Target Market

Young executives, businessmen, urban families


Toyota is positioned as a car manufacturer which provides power, performance along with reliability

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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