1. SWOT Analysis
  2. Automobiles
  3. Mitsubishi SWOT Analysis

Mitsubishi SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: October 29, 2023Read time:

Here is a detailed SWOT analysis of Mitsubishi covering strengths, weaknesses, opportunities and threats.

Mitsubishi Strengths

  1. Mitsubishi is one of the most popular brands in the automobile industry with excellent advertising and brand presence
  2. Wide range of products from sedans to SUVs to hatchbatcks to motorsports offered by Mitsubishi motors
  3. The Corporation has seven vehicle manufacturing facilities in five countries, Japan, Netherlands, Philippines, Thailand, United States and Brazil
  4. Has over 30,000 employees in the company
  5. Mitsubishi motors is a global brand having a wide geographic reach with strategic alliances
  6. Good advertising and branding of the car company
  7. Mitsubishi also manufactures commercial vehicles and trucks along with cars
  8. The company has developed electric cars, which have been received very well in the market

Above are the strengths in the SWOT Analysis of Mitsubishi. The strengths of Mitsubishi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Mitsubishi Weaknesses

  1. Intense competition from automobile brands means limited market share growth for Mitsubishi cars
  2. The company was affected by the Asian crisis and alleged fuel mileage issue

These were the weaknesses in the Mitsubishi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Mitsubishi Opportunities

  1. Developing hybrid cars and fuel efficient cars for the future can boost Mitsubishi's business
  2. Tapping emerging markets across the world and building a global brand
  3. Fast growing automobile market can be tapped
  4. Tie-up with leading automobile manufacturers can help Mitsubishi capture a new market

Above we covered the opportunities in Mitsubishi SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Mitsubishi Threats

  1. Government policies for the automobile sector across the world
  2. Ever increasing fuel prices can lead to decline in sale of cars
  3. Intense competition from global automobile brands can reduce Mitsubishi's business
  4. Substitute modes of public transport like buses, metro trains etc.

The threats in the SWOT Analysis of Mitsubishi are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Mitsubishi SWOT analysis.

About Mitsubishi

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Mitsubishi Overview
Parent Company

Mitsubishi Group


Sedans, Hatchbacks, SUV’s



Tagline/ Slogan

Wake up and drive; Driven to thrill; Love that car; Pursuing the Origins of Car Engineering


Mitsubishi motors is a part of one of the biggest industrial groups in Japan with strong presence in automobiles and good financial position

Mitsubishi STP

Complete automobile segment including hatchbacks, sedans & SUV’s

Target Market

Young executives from the upper-middle income bracket


Mitsubishi offers a car which you will love as it gives you thrill and comfort

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to . This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin