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Suzuki SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: November 10, 2023Read time:

Here is a detailed SWOT analysis of Suzuki covering strengths, weaknesses, opportunities and threats.

Suzuki Strengths

  1. Size and scale of parent company
  2. Effective Advertising Capability globally
  3. High emphasis on R and D, especially in motorsport
  4. Established market distribution channel and popular brand name
  5. Suzuki Motors manufacturers automobiles, Engines, Motorcycles
  6. ATVs, Outboard Motors
  7. Has over 50,000 employees globally

Above are the strengths in the SWOT Analysis of Suzuki. The strengths of Suzuki looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Suzuki Weaknesses

  1. Yet to make a stronghold in the emerging markets like India

These were the weaknesses in the Suzuki SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Suzuki Opportunities

  1. Two-wheeler segment is one of the most growing industries
  2. Export of bikes is limited i.e. untapped international markets

Above we covered the opportunities in Suzuki SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Suzuki Threats

  1. Strong competition from Indian as well as international brands
  2. Dependence on government policies and rising fuel prices
  3. Better public transport will affect two-wheeler sales

The threats in the SWOT Analysis of Suzuki are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Suzuki SWOT analysis.

About Suzuki

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Suzuki Overview
Parent Company

Suzuki Motor Corporation


Motorcycles, Scooters



Tagline/ Slogan

Way of Life


Suzuki is Japan's 4th largest automobile manufacturer

Suzuki STP

Middle-class people who want a bike that is stylish and gives a good mileage

Target Market

Middle class youth from the age bracket of 25-35


Powerful sports bikes for high speed and performance

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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