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Yamaha SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: August 13, 2023Read time:

Here is a detailed SWOT analysis of Yamaha covering strengths, weaknesses, opportunities and threats.

Yamaha Strengths

  1. Excellent branding, advertising and global distribution
  2. Yamaha Motor Corporation has over 39,000 employees
  3. One of the major brand in motorsport like MotoGP, World superbike etc.
  4. Yamaha produces scooters from 50 to 500 cc, and a range of motorcycles from 50 to 1,900 cc, including cruiser, sport touring, sport, dual-sport, and off-road
  5. Extremely high Size and reach of company

Above are the strengths in the SWOT Analysis of Yamaha. The strengths of Yamaha looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Yamaha Weaknesses

  1. Bikes like R15, R1 are quite expensive

These were the weaknesses in the Yamaha SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Yamaha Opportunities

  1. Two-wheeler segment is one of the most growing industries
  2. Export of bikes is limited i.e. untapped international markets

Above we covered the opportunities in Yamaha SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Yamaha Threats

  1. Strong competition from Indian as well as international brands
  2. Dependence on government policies and rising fuel prices
  3. Better public transport will affect two-wheeler sales

The threats in the SWOT Analysis of Yamaha are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Yamaha SWOT analysis.

About Yamaha

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Yamaha Overview
Parent Company

Yamaha Motor Company


Motorcycles, Scooters



Tagline/ Slogan

Yes Yamaha; Touching your heart


One of the most popular motorcycle brands in the world

Yamaha STP

Middle-class people who want a bike that is stylish and gives a good mileage

Target Market

Middle class youth from the age bracket of 25-35


A motorcycle which will be close to your heart

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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