1. SWOT Analysis
  2. Automobiles
  3. Bajaj Auto SWOT Analysis

Bajaj Auto SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: November 10, 2023Read time:

Here is a detailed SWOT analysis of Bajaj Auto covering strengths, weaknesses, opportunities and threats.

Bajaj Auto Strengths

  1. Excellent brand presence and marketing in India make Bajaj Auto a popular company
  2. Extensive research and development focus and highly experienced player in the motorcycle segment
  3. Widespread distribution network of Bajaj Auto across India
  4. Bajaj Auto has a wide product range in terms of price, quality and categories
  5. Featured in the Forbes Global brands list
  6. It has more than 9000 people employed in the organization

Above are the strengths in the SWOT Analysis of Bajaj Auto. The strengths of Bajaj Auto looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bajaj Auto Weaknesses

  1. Bajaj Auto is still not a global brand despite high volume production
  2. Lack of performance bikes like major international brands and sports bikes & cruisers

These were the weaknesses in the Bajaj Auto SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bajaj Auto Opportunities

  1. Bajaj Auto says its $2,500 car, which it is building with Renault and Nissan Motor, will aim at a fuel-efficiency of 30 km per litre
  2. Cheaper variants for tapping more in the rural segment
  3. Premium sports bikes for urban areas
  4. Constant growth in the two-wheeler segment

Above we covered the opportunities in Bajaj Auto SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bajaj Auto Threats

  1. Cheaper imports from countries like China can affect business for Bajaj
  2. Entry of international brands
  3. Other motorcycle players have a strong brand presence

The threats in the SWOT Analysis of Bajaj Auto are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bajaj Auto SWOT analysis.

About Bajaj Auto

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bajaj Auto Overview
Parent Company

Bajaj Group


Motorcycles, Scooters



Tagline/ Slogan

Hamara Bajaj; Distinctly Ahead


Wide variety of motorcycles for the average Indian

Bajaj Auto STP

Middle-class people who want a bike that is stylish and gives a good mileage

Target Market

Middle class youth from the age bracket of 25-35


Two-wheelers for every Indian

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Bajaj Auto. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin