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Samsung SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: June 01, 2023Read time:

Here is a detailed SWOT analysis of Samsung covering strengths, weaknesses, opportunities and threats.

Samsung Strengths

  1. Samsung is leading consumer electronics brand, which is present in the market for a long time and has great brand recognition
  2. Samsung offers lot of models and options for every price range hence increasing sales e.g. Samsung Galaxy series has phone in almost all price ranges
  3. It is one of the largest manufacturer of TVs, home appliances and mobile phones
  4. Samsung brand awareness is at par with world's greatest tech companies
  5. The company is known to launch new innovative models every year and keep the market moving with its innovation
  6. Samsung not only sells its own finished products but also provides a lot of parts like LCD panels, memory etc. to other manufacturers
  7. Samsung Galaxy smartphone series is one of the most popular product line offered by the company
  8. The company has more than 250,000 employees globally
  9. Samsung products are sold worldwide hence making it a global company
  10. The brand has excellent advertising via TV commercials, online ads, print ads, sponsorship events and digital marketing
  11. The annual revenue of Samsung is more than $200 billion

Above are the strengths in the SWOT Analysis of Samsung. The strengths of Samsung looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Samsung Weaknesses

  1. Because of intense competition, Samsung has to invest aggressively even for a small market share growth
  2. Past legal issues, lawsuits and challenges from environmental agencies impact the brand image of the company

These were the weaknesses in the Samsung SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Samsung Opportunities

  1. Samsung can innovate more with their existing product line and diversify into newer products
  2. Introducing geography specific phones and appliances can boost the brand
  3. Adopting newer technologies to improve upon products can help boost its business
  4. Bringing a more affordable innovative products at difference price ranges can help Samsung a lot

Above we covered the opportunities in Samsung SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Samsung Threats

  1. Intense price competition in the mobile market can hamper the margins for Samsung smartphones
  2. Samsung has major competition with local brands in all the segments that it operates in
  3. The market is very dynamic and failed products can prove to be a big issue for the company
  4. Global pandemic, economic crisis and fluctuating currencies can affect the supply chain & business operations of Samsung

The threats in the SWOT Analysis of Samsung are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Samsung SWOT analysis.

About Samsung

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Samsung Overview
Parent Company

Samsung Group


Consumer Electronics/Mobile Phones


IT & Technology

Tagline/ Slogan

The next big thing is here; Everyone's invited; Next is now


Samsung is leading electronics company especially mobile phones and TVs

Samsung STP

Mobile Phones and Home Appliances seeking market

Target Market

Almost Everyone who wants to buy a phone; also appliances


Samsung provides best phones and appliances for every need and price range

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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