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Microsoft SWOT Analysis

Published in IT & Technology category by MBA Skool Team Last Updated: August 03, 2023Reading time:

Here is a detailed SWOT analysis of Microsoft covering strengths, weaknesses, opportunities and threats.

Microsoft Strengths

  1. Microsoft is a world leader in computers, software, consumer electronics, cloud computing, smartphones & services
  2. Microsoft Office, O365 and Teams are one of the most widely used products across the world by individuals and enterprises
  3. The company has got an extremely strong financial position owing to its strong business
  4. Strong legacy of the brand since its inception in 1975
  5.  Microsoft has constantly evolved and strengthened its market dominance with acquisitions like Github, Skype, Linkedin etc.
  6. Internet Explorer, Edge and Bing search are among the leading internet solutions provided by the company
  7. PCs have been running on operating systems like Microsoft Windows 10, 8, 7, XP etc.
  8. The company has flagship stores at prime locations across the world
  9. Excellent advertising and branding of the brand done through TVCs, online ads, print ads, sponsorships etc.
  10. More than 150,000+ people are employed with Microsoft
  11. The company has also invested for providing technology for the US army
  12. In 2021, Microsoft had a valuation of nearly $2 trillion
  13. The brand has a strong financial position is visible from its performance on NASDAQ, S&P, DJIA etc.
  14. During the 2020 pandemic, the company provided medical aid, protective gear, financial support to several institutions 
  15. Microsoft Azure is one of the world's most powerful & efficient cloud solutions offered to customers

Above are the strengths in the SWOT Analysis of Microsoft. The strengths of Microsoft looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Microsoft Weaknesses

  1. Some Microsoft products are vulnerable to imitations which can hurt the brand image
  2. Being a global brand the company is vulnerable to legal issues & lawsuits in various countries

These were the weaknesses in the Microsoft SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Microsoft Opportunities

  1.  Microsoft can continue to be a market leader in innovation in technology as its has the resources & funds
  2. With increasing data penetration, the brand can tap a wider audience worldwide
  3. The company can provide more solutions to enterprises especially in online security, smartphone solutions etc.

Above we covered the opportunities in Microsoft SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Microsoft Threats

  1. Many technology companies coming up with internet boom have reduced the dominance of Microsoft
  2. Concerns over confidential information of users being vulnerable to leaks

The threats in the SWOT Analysis of Microsoft are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Microsoft SWOT analysis.

About Microsoft

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Microsoft Overview
Parent Company
Microsoft Corporation

IT Product and Services


IT & Technology


Be Whats next


Microsoft is one of the top technology companies of the world

Microsoft STP

IT Solutions/software retail and business

Target Market

Microsoft targets nearly all individuals and business who use a computer


Microsoft is one of the world's best technology company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Microsoft. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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