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SAP SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: September 23, 2023Read time:

Here is a detailed SWOT analysis of SAP covering strengths, weaknesses, opportunities and threats.

Brand Name



IT Product


IT and Technology


The Best-Run Businesses Run SAP


The number 1 ERP company



Enterprises seeking IT solutions along with hardware

Target Group

Enterprises looking for end to end ERP solutions to transform business


The number one and the best ERP



1) Highly innovative product
2) High on R&D
3) Good Market Position
4) Positioned very well


1) Only offers ERP when compared to its biggest rival Oracle


1) Market is consolidating, SAP can acquire few companies to expand the portfolio and become more than just an ERP company


1) Oracle is the biggest threat to SAP
2)With Open Source technolgies and cloud based ERP's becoming popular, SAP has serious thinking to do .



1) Oracle
2) Microsoft

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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