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Apple SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Apple covering strengths, weaknesses, opportunities and threats.

Apple Strengths

  1. Apple corporation has around 140,000 employees worldwide
  2. Apple has a large number of brand loyal customers spread across more than 100 countries
  3. The company is known for constant innovations in products and technology
  4. The brand has a wide offering including smartphones, watches, TV etc.
  5. It has good distribution network globally to make its products accessible via ecommerce platforms and retail stores
  6. The Apple iOS offers differentiated benefits as compared to its competitors
  7. Good advertising and branding through TVCs, print media, online ads and billboards
  8. Strong legacy of the brand since its inception in 1976
  9. Apple's brand name synonymous with the great leadership & legacy of Steve Jobs
  10. Apple became the first US publicly traded company to have a valuation of over $1 trillion
  11. The brand has been regularly recognized as one of the most valuable brands in the world
  12. Apple effectively engages with its customers through social media channels & digital marketing

Above are the strengths in the SWOT Analysis of Apple. The strengths of Apple looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Apple Weaknesses

  1.  The brand faces severe competition from other consumer electronics brands and hence market share growth is slow
  2. Apple ecosystem is considered to be more rigid when compared with other mobile ecosystems

These were the weaknesses in the Apple SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Apple Opportunities

  1. Apple can move into other computer or media product spaces that are not served well
  2. Strategic alliance and innovations in technologies
  3. People With increase in demand of Online Products people want more online music and content and Apple is tapping this market by bringing innovative products, so it can lead the market
  4. Apple can enter gaming console market to compete with PS4 and Xbox One

Above we covered the opportunities in Apple SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Apple Threats

  1. Huge threat from competitors who are in mode of constant innovation
  2.  The rise of Android ecosystem in the mobile and tablet space
  3. Mobile business is very dynamic and price sensitive especially when it comes to geographies like India, China, Brazil etc.

The threats in the SWOT Analysis of Apple are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Apple SWOT analysis.

About Apple

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Apple Overview
Parent Company

Apple Inc.


Personal Computers and Mobile Devices


IT & Technology

Tagline/ Slogan

Think Different


Apple focuses on High Quality Products with exclusivity

Apple STP

Individuals looking for stylish PCs and Mobile Devices

Target Market

High income group, with age between 20 to 40 years


Apple offers highly featured and functional mobile devices and computers which are easy to use

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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