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HTC SWOT Analysis

Published by MBA Skool Team in Mobile Handsets category Last Updated: June 12, 2023Read time:

Here is a detailed SWOT analysis of HTC covering strengths, weaknesses, opportunities and threats.

HTC Strengths

  1. The company is known for best overlay of Android OS with HTC interface
  2. High product quality offered by HTC for all its products
  3. Highly popular in the urban market
  4. The brand sold its mobile technology to Google in 2017
  5. HTC continues to invest in research & development in the smartphone and electronics segment

Above are the strengths in the SWOT Analysis of HTC. The strengths of HTC looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

HTC Weaknesses

  1. Limited of advertising and marketing
  2. Loss of market share over the years has impacted HTC

These were the weaknesses in the HTC SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

HTC Opportunities

  1. Growing and untapped market for Android
  2. Tie-up with other consumer electronic brands to drive mobile business 

Above we covered the opportunities in HTC SWOT Analysis. The opportunities for any brand can include prospects of future growth.

HTC Threats

  1. Threat from cheaper substitutes and other lower entry mobile phones
  2. Change in tax policies & global recession can impact brand

The threats in the SWOT Analysis of HTC are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the HTC SWOT analysis.

About HTC

The table below gives the brand overview along with its target market, segmentation, positioning & USP

HTC Overview
Parent Company





Mobile Handsets

Tagline/ Slogan

Quietly Brilliant ; Smart mobility


One of the best implementation of Android OS


Stylish and smart touch phones

Target Market

Urban people from middle and upper income class


Device which is helps in communication and also serves as an entertainment device

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to HTC. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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