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Lava Mobiles SWOT Analysis

Published by MBA Skool Team in Mobile Handsets category Last Updated: October 30, 2023Read time:

Here is a detailed SWOT analysis of Lava Mobiles covering strengths, weaknesses, opportunities and threats.

Lava Mobiles Strengths

  1. Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life
  2. Regional languages support, Indian calendars, Torch
  3. Most phones are dual SIM/Triple SIM phones
  4. Due to Java support a lot of basic applications can be run

Above are the strengths in the SWOT Analysis of Lava Mobiles. The strengths of Lava Mobiles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lava Mobiles Weaknesses

  1. After-sales customer service not as developed as leading brands
  2. Many consumers in this group still trust Nokia

These were the weaknesses in the Lava Mobiles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Lava Mobiles Opportunities

  1. Low-end phones market has become very competitive
  2. Cut-throat competition has made Dual-SIM phones being available
  3. Can be used as simple second phones

Above we covered the opportunities in Lava Mobiles SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Lava Mobiles Threats

  1. Threat from low price well known brands
  2. Other lower end phones brands

The threats in the SWOT Analysis of Lava Mobiles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lava Mobiles SWOT analysis.

About Lava Mobiles

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Lava Mobiles Overview
Parent Company

Lava Mobile




Mobile Handsets

Tagline/ Slogan

Power in Your Hands; Life Gungunaaye


Moderate functions at low price

Lava Mobiles STP

Low-Medium range Basic Phones market

Target Market

Low income consumers, Tier-2 cities, Villages


Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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