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Walmart SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Walmart covering strengths, weaknesses, opportunities and threats.

Walmart Strengths

  1. Walmart is one of the leading retail chains in the world & has a strong global presence
  2. Walmart attracts consumers as very less prices offered as compared to competitors
  3. The company has well developed supply chain and multiple supply of raw material from many vendors
  4. The brand has achieved economies of scale, so cost of production is very less
  5. Wide network of Walmart stores are present globally and therefore it is accessible to all types of individuals
  6. Walmart has more than 10,000 stores in more than 20 countries
  7. Over 2 million people are employed with Walmart
  8. It has private brand labels, customer loyalty programs & discounts for attracting its loyal customer base
  9. Excellent website & ecommerce portal enables consumers to shop online
  10. Walmart has been rewarded by several awards for its customer focus and services offered
  11. Acquisition of smaller retail chains & investments in ecommerce companies has strengthened its position in the market
  12. Walmart has diversified in fintech, digital marketing & online food ordering services

Above are the strengths in the SWOT Analysis of Walmart. The strengths of Walmart looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Walmart Weaknesses

  1. Being the biggest retailer brand, Walmart comes under scrutiny for any mishap or policy
  2. Controversies over its alleged strong-arm tactics of trying to suppress the unionization of its American workforce

These were the weaknesses in the Walmart SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Walmart Opportunities

  1. Walmart stands in situation where disposable income have been decreased due to global slowdown
  2. Due to cost leadership is able to kill competitors
  3. High brand equity gives advantage over competitors to build customer loyalty
  4. Acquisition of smaller players can consolidate the position of Walmart
  5. Global reach can be a big option for the company to reach out to more customers

Above we covered the opportunities in Walmart SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Walmart Threats

  1. Gaining cost leadership in highly competitive environment
  2. Growing competition from unorganized sector and ecommerce websites can affect Walmart's business
  3. Low prices product sometimes get easily substituted by competitors
  4. High competition from other global brands means reducing market share for Walmart

The threats in the SWOT Analysis of Walmart are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Walmart SWOT analysis.

About Walmart

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Walmart Overview
Parent Company

Walmart Inc




Lifestyle and Retail

Tagline/ Slogan

Save money Live better


Walmart is one of the mot well renowned and global retail giant brand

Walmart STP

People looking for retail stores and supermarkets

Target Market

Middle and upper class individuals


Walmart is a retail store which fulfills every need for it customer for a better life

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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