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Carrefour SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Carrefour covering strengths, weaknesses, opportunities and threats.

Carrefour Strengths

  1. Carrefour has a wide Market Presence and a strong brand name
  2. Carrefour is one of the world’s largest and Europe’s retailers of groceries and consumer goods in terms of revenue with over 12000+ stores worldwide
  3. Multi Format Strategy-hypermarkets, supermarkets, hard discount stores and convenience stores
  4. Owns popular private-label brands which are popular
  5. Carrefour is a pioneer in Hypermarket format
  6. High Quality maintenance and good customer service offered
  7. More than 350,000 people are employed with Carrefour
  8. The business operations are carried out in more than 30 countries

Above are the strengths in the SWOT Analysis of Carrefour. The strengths of Carrefour looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Carrefour Weaknesses

  1. Carrefour has limited presence in emerging economies of Asia and Africa
  2. Past controversies attracted negative media coverage affecting business

These were the weaknesses in the Carrefour SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Carrefour Opportunities

  1. Carrefour can leverage on its international brand equity to establish in emerging economies
  2. Focus on growth through strategic tie-ups and innovative marketing
  3. The fast growing ecommerce & online shopping sector is a big area of opportunity for Carrefour

Above we covered the opportunities in Carrefour SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Carrefour Threats

  1. Rising competition from other discount stores in France and abroad
  2. Rising Labour costs and Economic slowdown to increase costs
  3. Strict government policies and taxation can affect global business of Carrefour

The threats in the SWOT Analysis of Carrefour are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Carrefour SWOT analysis.

About Carrefour

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Carrefour Overview
Parent Company

Carrefour SA, France


Food Retail


Lifestyle and Retail

Tagline/ Slogan

Pozytywniekażdegodnia (Positively every day)


Carrefour helps create memorable 360 degree shopping experiences for consumers

Carrefour STP

Price sensitive and middle class working population who wish to obtain maximum value at affordable prices

Target Market

Middle and low income households


Carrefour is known for offering the best quality products at the lowest possible prices

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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