Here is a detailed SWOT analysis of Tesco covering strengths, weaknesses, opportunities and threats.
SWOT analysis is a management strategy framework used by businesses like Tesco for assessing organization’s Strengths, Weaknesses, Opportunities, and Threats to guide strategic decision-making. Tesco is one of the largest retailers in the world with over 7000 stores in several countries. The stores provide a wide range of products from groceries and clothes to petrol, software and financial services. By examining these internal and external factors, Tesco can capitalize on advantages, mitigate risks, and chart a more competitive path forward. Tesco is UK’s biggest supermarket with a market share of about 28% and one of the largest in the world by revenues. Let us start the SWOT Analysis of Tesco below.
Above are the strengths in the SWOT Analysis of Tesco. The strengths of Tesco looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Tesco SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Tesco SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Tesco
The threats in the SWOT Analysis of Tesco are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Tesco SWOT analysis.
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About Tesco
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Tesco Overview | |
---|---|
Parent Company |
Tesco Group |
Category |
Retail |
Sector | |
Tagline/ Slogan |
Every little helps |
USP |
Tesco is one of the most prominent retail chain names globally |
Tesco STP | |
Segmentation |
Retail and departmental stores |
Target Market |
Middle class and premium class households |
Positioning |
Tesco is the retail store which helps customers in getting their daily needs |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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