1. SWOT Analysis
  2. Mobile Handsets
  3. Lemon Mobiles SWOT Analysis

Lemon Mobiles SWOT Analysis

Published in Mobile Handsets category by MBA Skool Team Last Updated: July 16, 2023Reading time:

Here is a detailed SWOT analysis of Lemon Mobiles covering strengths, weaknesses, opportunities and threats.

Lemon Mobiles Strengths

  1. Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life
  2. Regional languages support, Indian calendars, Torch
  3. Most phones are dual SIM/Triple SIM phones
  4. Due to Java support a lot of basic applications can be run
  5. Celebtrity brand ambassador

Above are the strengths in the SWOT Analysis of Lemon Mobiles. The strengths of Lemon Mobiles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lemon Mobiles Opportunities

  1. Low-end phones market has become very competitive
  2. Cut-throat competition has made Dual-SIM phones being available
  3. Can be used as simple second phones

Above we covered the opportunities in Lemon Mobiles SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Lemon Mobiles Threats

  1. Threat from low price well known brands
  2. Other lower end phones brands

The threats in the SWOT Analysis of Lemon Mobiles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lemon Mobiles SWOT analysis.

About Lemon Mobiles

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Lemon Mobiles Overview
Parent Company

Fastrack Communications Pvt. Ltd




Mobile Handsets

Tagline/ Slogan

Dependability in style; Tomorrow has changed


Moderate functions at low price

Lemon Mobiles STP

Low-Medium range Basic Phones market

Target Market

Low income consumers, Tier-2 cities, Villages


Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone

Lemon Mobiles Weaknesses

1.After-sales customer service not as developed as leading brands
2.Many consumers in this group still trust Nokia

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Lemon Mobiles. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin