Nokia SWOT Analysis
Here is a detailed SWOT analysis of Nokia covering strengths, weaknesses, opportunities and threats.
SWOT analysis is a management strategy framework used by businesses like Nokia for assessing organization’s Strengths, Weaknesses, Opportunities, and Threats to guide strategic decision-making. Back in the days, Nokia was counted amongst the second most popular phone makers in terms of volume after Samsung with a global market share as large as 18% at a point in time which got down to a much lower number as other competitive brands started coming in. Nokia, a Finnish company by origin entered the Indian market in the year 1994. By examining these internal and external factors, Nokia can capitalize on advantages, mitigate risks, and chart a more competitive path forward. The first ever GSM call was made on a Nokia handset by the name of Nokia 2110. Let us start the SWOT Analysis of Nokia below.
Nokia Strengths
- Nokia is one of the largest producer of consumer electronics, telecom equipment & networking equipment
- Nokia has more than 90,000 employees globally
- The company has its business operations in more than 100 countries with annual revenues of $20 billion
- In the early 2000's, Nokia was the largest mobile phone manufacturer
- Nokia has a strong legacy since its inception in 1865
- The company is also diversifying into products like AC, TV, laptops etc.
- Apart from smartphones, the company has subsidiaries like Nokia Networks, Nokia Technologies, Bell Labs, Alactel & NGP Capital
- The products are available through multi-brand retail outlets, ecommerce platforms & online stores
- The brand is listed on Helsinki Stock Exchange & NYSE
Above are the strengths in the SWOT Analysis of Nokia. The strengths of Nokia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Nokia Weaknesses
- The brand was severely impacted by late entry in the touch screen & smartphone market
- Legal issues in the past have hurt the brand image of the company
These were the weaknesses in the Nokia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Nokia Opportunities
- Nokia can diversify into more consumer products which can develop a strong revenue stream
- Acquisition of electronics & mobile firms can help the brand grow inorganically
- Focus on developing affordable as well as premium range of products to cater to different set of consumers
Above we covered the opportunities in Nokia SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Nokia
Nokia Threats
- Intense price competition in the mobile market
- Increasing business of competitors can hurt the business operations
- The market is very dynamic and failed product can prove to be a big issue
- Global recessions or pandemic can affect the supply chain
The threats in the SWOT Analysis of Nokia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Nokia SWOT analysis.
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About Nokia
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Nokia Overview | |
|---|---|
| Parent Company |
Nokia Corporation |
| Category |
Consumer Electronics, Telecom - Networks equipment |
| Sector | |
| Tagline/ Slogan |
Connecting People |
| USP |
One of the largest telecom equipment manufacturers & pioneers of mobile phones |
| Nokia STP | |
| Segmentation |
People looking for smartphones & companies seeking telecom equipment |
| Target Market |
Urban men & women looking for affordable phones |
| Positioning |
Nokia with its strong legacy offers reliable consumer electronics & phones |
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