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Nokia SWOT Analysis

Here is a detailed SWOT analysis of Nokia covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in IT & Technology category Read time:

Nokia Strengths

  1. Nokia is one of the largest producer of consumer electronics, telecom equipment & networking equipment
  2. Nokia has more than 90,000 employees globally
  3. The company has its business operations in more than 100 countries with annual revenues of $20 billion
  4. In the early 2000's, Nokia was the largest mobile phone manufacturer
  5. Nokia has a strong legacy since its inception in 1865
  6. The company is also diversifying into products like AC, TV, laptops etc.
  7. Apart from smartphones, the company has subsidiaries like Nokia Networks, Nokia Technologies, Bell Labs, Alactel & NGP Capital
  8. The products are available through multi-brand retail outlets, ecommerce platforms & online stores
  9. The brand is listed on Helsinki Stock Exchange & NYSE

Above are the strengths in the SWOT Analysis of Nokia. The strengths of Nokia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Nokia Weaknesses

  1. The brand was severely impacted by late entry in the touch screen & smartphone market
  2. Legal issues in the past have hurt the brand image of the company

These were the weaknesses in the Nokia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Nokia Opportunities

  1. Nokia can diversify into more consumer products which can develop a strong revenue stream
  2. Acquisition of electronics & mobile firms can help the brand grow inorganically
  3. Focus on developing affordable as well as premium range of products to cater to different set of consumers

Above we covered the opportunities in Nokia SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Nokia Threats

  1. Intense price competition in the mobile market
  2. Increasing business of competitors can hurt the business operations
  3. The market is very dynamic and failed product can prove to be a big issue
  4. Global recessions or pandemic can affect the supply chain

The threats in the SWOT Analysis of Nokia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Nokia SWOT analysis.

About Nokia

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Nokia Overview
Parent Company

Nokia Corporation
Category

Consumer Electronics, Telecom - Networks equipment
Sector

IT & Technology
Tagline/ Slogan

Connecting People
USP

One of the largest telecom equipment manufacturers & pioneers of mobile phones
Nokia STP
Segmentation

People looking for smartphones & companies seeking telecom equipment
Target Market

Urban men & women looking for affordable phones
Positioning

Nokia with its strong legacy offers reliable consumer electronics & phones


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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