Back in the days, Nokia was counted amongst the second most popular phone makers in terms of volume after Samsung with a global market share as large as 18% at a point in time which got down to a much lower number as other competitive brands started coming in. Nokia, a Finnish company by origin entered the Indian market in the year 1994. The first ever GSM call was made on a Nokia handset by the name of Nokia 2110.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Apple Inc, multinational technological company with its headquartered in Cupertino, California. The company is involved in developing and designing hardware products such as iPhones, iPads, Mac along with software development and online services. Its software includes IOS operating system and one of the famous web browsers – Safari.
LG Corporation formally known as Lucky-Goldstar, is a South Korean company which has made its presence felt in the FMCD goods. This company has a varied range of self-space in the market and carters to the various goods for the customers. The main attention of the consumers usable are the prime interest of the company.
Oppo is a wholly owned consumer electronics subsidiary of the Chinese multinational BBK electronics Corporation, which also owns the brand Vivo and is an institutional stockholder in OnePlus brand as well. Oppo offers a range of products in smartphones, Blu-ray players, and other electronic gadgets. It was launched in China in 2004 and later expanded to various other countries.
Vivo is a Chinese technology company founded in the year 2009 by Morgan Moore. It is headquartered in Dongguan, Guangdong, China. The Vivo brand had entered the telecommunication and electronics industry with landline and wireless phones and in 2011 started manufacturing its own range of smartphones.
In 1975 Bill Gates founded Microsoft along with Paul Allen. It is an American multinational technology company with its headquarter in Washington and has an annual income in excess of US $150 billion. Skype and LinkedIn have been acquired by Microsoft for $8 billion and $26 billion respectively.
Samsung is a South Korean company founded by Byung-Chull Lee in 1938. The company started as a trading company and gradually became a multinational conglomerate through many acquisitions and mergers. Samsung Electronics Industry Co Ltd was established in 1969.
In 1918 Konosuke Matsushita founded Matsushita Electric Industrial Co. Limited later came to known as Panasonic Corporation. Panasonic is a Japanese company that deals in electronics, home appliances and home renovation services with net sales of US$75 billion and employs 200,000+.
Toshiba Corporation is one of the leading multinational conglomerates in the world. Toshiba is a Japanese based company which is headquartered at Tokyo, Japan. It was founded in the year 1938 after the merger of Shibaura Seisaku-sho and Tokyo Denki.
Whirlpool is is a global home appliances manufactures present across worldwide. The American multinational manufacturer Whirlpool Corporation is a marketer has headquarters in the US only. The US has been its traditional market few years before but with globalization, the company found more profit in other parts of the world.
Philips was founded in the year 1891 in Netherlands, and the founding members of the company were Gerard Philips along with his father Frederik Philips. The brand line of the company is ‘innovation and you’ which is in line with the mission of the company to make a positive difference in the lives of people. Philips has got three business division: customer lifestyle, healthcare and lighting, and is also a leader in consumer electronics like grooming products, electronics etc.
Sony Corporation is a Japan based multinational group of companies bases in Tokyo. Sony was set up as an electronics store by Masaru Ibuka. It went to produce the first tape recorder.
Lenovo is a Chinese multinational technology company and has its headquarters in Beijing, China. It was founded in the year 1984 by Liu Chuanzhi with a group of ten other engineers. Lenovo sells its products in more than 160 countries around the world.
Xiaomi is a privately owned Chinese electronics company headquartered in Beijing. Xiaomi was founded in 2010 by 8 partners with funding from Temasek Holdings, a Singapore government owned investment company, IDG Capital and Qiming Venture Partners and Qualcomm. Xiaomi is expanding at a very fast pace with operations in more than 30 countries.
High-Tech Computer Corporation, a Taiwanese consumer electronics company, is a known brand for manufacturing mobiles and tablets in the field of telecommunication. HTC started its operations in 1997 with the goal of bringing the power of computing into the hands of people around the world. As soon as its operation started, Microsoft approached HTC to develop handheld products using Windows CE and they developed the world’s first handheld personal data assistant (PDA) to run on Windows CE and gained popularity.
To conclude, the above article highlights the various competitors which compete with Nokia. This understanding helps to evaluate the various external business factors for any company.
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