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Vivo SWOT Analysis

Published by MBA Skool Team in Mobile Handsets category Last Updated: June 12, 2023Read time:

Here is a detailed SWOT analysis of Vivo covering strengths, weaknesses, opportunities and threats.

Vivo Strengths

  1. Vivo has established itself very well in the global smartphone market
  2. Vivo offers various mobile phone models in different price ranges but still keeping its affordable image intact
  3. Vivo has entered various markets with good success with sponsorship and visibility
  4. It comes from the stable of BBK electronics, its parent company, which also owns brands like Oppo
  5. Vivo has been associating with big sporting events like the FIFA world cup, IPL cricket etc.
  6. Vivo is seen as an innovative brand and has constantly invested in R&D
  7. It was one of the first to launch a phone with HiFi Chip
  8. Vivo has stores in several countries and a good presence of all leading ecommerce platforms
  9. It is present in several overseas market
  10. Vivo annually ships more than 130 million units
  11. Vivo has product facilities in China, Indonesia and India

Above are the strengths in the SWOT Analysis of Vivo. The strengths of Vivo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Vivo Weaknesses

  1. Intense competition and constant need for innovation means limited market share growth
  2. Vivo is seen similar to other brands with limited differentiation and hence high brand switching 

These were the weaknesses in the Vivo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Vivo Opportunities

  1. Vivo can come up with high end smartphones which competes directly with likes of Apple, Samsung
  2. Vivo should work on tweaking its image and targeting to more customers who does not focus only on cost
  3. It has huge untapped markets in US and Europe

Above we covered the opportunities in Vivo SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Vivo Threats

  1. Price sensitive competition in the mobile handset segment can impact business
  2. Local government regulations and economic recession can reduce business
  3. Fake imitations can hurt the brand image of the brand globally

The threats in the SWOT Analysis of Vivo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Vivo SWOT analysis.

About Vivo

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Vivo Overview
Parent Company

BBK Electronics




Mobile Handsets

Tagline/ Slogan

Camera & Music; Perfect Shot, Perfect Moment


Vivo has innovative phones with affordable pricing

Vivo STP

People looking for mobile phones

Target Market

People in middle income group looking for features


Vivo offers innovative phones at affordable rates

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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