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Samsung Galaxy Series SWOT Analysis

Published by MBA Skool Team in Mobile Handsets category Last Updated: January 07, 2024Read time:

Here is a detailed SWOT analysis of Samsung Galaxy Series covering strengths, weaknesses, opportunities and threats.

Samsung Galaxy Series Strengths

  1. Powerful specifications, great features
  2. Widely accepted OS
  3. Phones available at different price points
  4. Excellent branding and advertising

Above are the strengths in the SWOT Analysis of Samsung Galaxy Series. The strengths of Samsung Galaxy Series looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Samsung Galaxy Series Weaknesses

  1. Limited market share in an ever growing segment

These were the weaknesses in the Samsung Galaxy Series SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Samsung Galaxy Series Opportunities

  1. Wide range of phones can address a large market
  2. Accepted by masses as the number one android OS mobile manufacturer

Above we covered the opportunities in Samsung Galaxy Series SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Samsung Galaxy Series Threats

  1. Challenge by low cost mobile manufacturers on pricing front
  2. Threat on design and build quality by higher end mobile
  3. manufacturers

The threats in the SWOT Analysis of Samsung Galaxy Series are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Samsung Galaxy Series SWOT analysis.

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About Samsung Galaxy Series

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Samsung Galaxy Series Overview
Parent Company





Mobile Handsets

Tagline/ Slogan

Unleash Your fingers


Cutting edge technology and features

Samsung Galaxy Series STP

Medium-High end Android Smart phones market

Target Market

Young urban youth from upper-middle and upper class


Powerful android phones for every segment of the market

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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