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Oppo SWOT Analysis

Published by MBA Skool Team in Mobile Handsets category Last Updated: June 12, 2023Read time:

Here is a detailed SWOT analysis of Oppo covering strengths, weaknesses, opportunities and threats.

Oppo Strengths

  1. Oppo has established itself as leading smartphone brand in more than 50 countries like China, India & aross Europe.
  2. Oppo offers multiple models with innovative design and features like Selfie Expert.
  3. The brand offers high end specifications at affordable prices e.g. high end memory and camera
  4. Oppo has marketed the brand well and have signed up with celebrities to promote their products
  5. The company manufactures phones, blu-ray players, headphones, tablets as well as smartwatches
  6. Oppo's parent organization BBK electronics also owns Vivo and Oneplus which are also rising fast
  7. The brand is known for manufacturing & shipping more than 100 million handsets every year

Above are the strengths in the SWOT Analysis of Oppo. The strengths of Oppo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Oppo Weaknesses

  1. Intense competition is faced by mobile companies which means limited margins
  2. The brand does not have clear differentiation from other smartphone brands in its segment

These were the weaknesses in the Oppo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Oppo Opportunities

  1. Oppo can grow by associating itself more with events and sports which it is already doing
  2. The brand can bring in a flagship phone to compete with competitors which can help it to establish more as a strong brand
  3. Acquisition of smaller brands can also strengthen the brand further
  4. Diversification into other consumer electronics products can help the brand grow

Above we covered the opportunities in Oppo SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Oppo Threats

  1. Intense price competition in the mobile market means limited margins for Oppo
  2. The mobile & smartphone market is highly price sensitive and brand loyalty is quite low
  3. Being a global brand, it is affected by economic policies, political scenarios & fluctuating currencies

The threats in the SWOT Analysis of Oppo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Oppo SWOT analysis.

About Oppo

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Oppo Overview
Parent Company

BBK Electronics




Mobile Handsets

Tagline/ Slogan

Selfie Expert (F1s)


Oppo offers affordable but quality smartphones with innovative features

Oppo STP

Mobile Phones seeking market

Target Market

People looking to buy affordable phone with nice camera and features


Oppo is fast rising affordable smartphone brand globally

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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