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Apple iPhone SWOT Analysis

Published by MBA Skool Team in Mobile Handsets category Last Updated: March 28, 2024Read time:

Here is a detailed SWOT analysis of Apple iPhone covering strengths, weaknesses, opportunities and threats.

Apple iPhone Strengths

  1. iPhone is the flagship mobile phone brand owned by the company Apple
  2. Apple iPhone is one of the most sought after mobile phone brand due to its exclusivity & high brand recall
  3. The brand has a strong backing of its parent company
  4. iPhone uses a complete marketing strategy including TV commercials, print ads, online advertising etc.
  5. The brand has a strong following on social media platforms & focuses a lot of digital marketing
  6. More than 2 billion iPhones have been sold worldwide ever since is launch
  7. The smartphone offers best in class design & features like retina scans, camera, waterproofing, large screens, 5G etc.
  8. iPhone releases a new upgraded version annually thereby engaging its loyal customers

Above are the strengths in the SWOT Analysis of Apple iPhone. The strengths of Apple iPhone looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Apple iPhone Weaknesses

  1. With the increase in competition, sustaining a large customer base has affected its margins
  2. Issues over customer information privacy & legal battle in the past can hurt the brand image

These were the weaknesses in the Apple iPhone SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Apple iPhone Opportunities

  1. iPhone can continue to innovate & reach out to newer markets globally
  2. Constant innovation to make mobile phones much more compact, fast & newer features can attract more customers
  3. The brand should continue to maintain its image as an aspirational product & build more on its legacy

Above we covered the opportunities in Apple iPhone SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Apple iPhone Threats

  1. Increasing business of competitors can affect the business of iPhone
  2. Lack of differentiation of the brand from cheaper smartphones can hurt its sales
  3. Economic recession, pandemic, changing government policies can affect the sales of iPhone

The threats in the SWOT Analysis of Apple iPhone are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Apple iPhone SWOT analysis.

About Apple iPhone

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Apple iPhone Overview
Parent Company





Mobile Handsets

Tagline/ Slogan

The worlds thinnest smart phone; Apple reinvents the phone


iOS & AppStore having more than 2 million apps for customers

Apple iPhone STP

Stylish and smart touch phones

Target Market

Urban young from middle and upper class


Device which is helps in communication and also serves as an entertainment device

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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