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Baidu SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: May 28, 2023Read time:

Here is a detailed SWOT analysis of Baidu covering strengths, weaknesses, opportunities and threats.

Baidu Strengths

  1. Strong brand image and reputation of Baidu
  2. Baidu is a leader in its segment of internet searches in China with presence in China, Japan, Thailand, Egypt and India
  3. Strong and efficient management team
  4. First Chinese company to be included in the NASDAQ-100 index
  5. More than 40,000 people are employed at Baidu
  6. It commands close to 16 billion searches per annum
  7. The company has a strong revenue model through online advertising
  8.  Baidu also has a strong R&D towards artificial intelligence and automation services

Above are the strengths in the SWOT Analysis of Baidu. The strengths of Baidu looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Baidu Weaknesses

  1. Youa, e-commerce subsidiary separating out from Baidu
  2. Brand recall outside China is lesser as advertising activity is lesser than competition

These were the weaknesses in the Baidu SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Baidu Opportunities

  1. Baidu has a huge market share in domestic market of China
  2. Already build IT infrastructure system to help internet access rates
  3. Few local players to compete with give Baidu a long term growth opportunity

Above we covered the opportunities in Baidu SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Baidu

Baidu Threats

  1. Increasing competition due to global players like Google, Yahoo etc.
  2. Government intervention in the Baidu service, as main customer base is China
  3. Rate at which innovation is very high, which keep company in laggards, if not it doesn’t match the pace of innovation

The threats in the SWOT Analysis of Baidu are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Baidu SWOT analysis.

About Baidu

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Baidu Overview
Parent Company

Baidu Inc.


Computer  Services


IT & Technology

Tagline/ Slogan

Finding anything you need in everyday life


Baidu is an efficient search engine in China

Baidu STP

Internet and mobile search engine users

Target Market

People using internet for searching, using multimedia content in China,  Japan, Thailand, Egypt and India


Baidu is a leader in Online Search in China

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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