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Goibibo SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: June 23, 2023Read time:

Here is a detailed SWOT analysis of Goibibo covering strengths, weaknesses, opportunities and threats.

Goibibo Strengths

  1. Goibibo has its biggest strength of air travel booking as it has the lowest ticket over all the ecommerce platforms of travel booking.
  2. Goibibo offers a variety of products under its name.
  3. It has made travel booking easier and simpler with its various online applications like mobile applications, windows 8 application, etc.
  4. Goibibo provides best deal to its customers.
  5. Fast and easy refund and service for all the product line.
  6. Recently acquired RedBus.in, providing it a competitive advantage over others.
  7. All the transactions are secured by PayU, the payment gateway.

Above are the strengths in the SWOT Analysis of Goibibo. The strengths of Goibibo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Goibibo Weaknesses

  1. People are still reluctant to use internet for financial transactions like online ticket booking, hotel booking, etc.

These were the weaknesses in the Goibibo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Goibibo Opportunities

  1. Leverage from Redbus acquisition
  2. Offer more options for payments

Above we covered the opportunities in Goibibo SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Goibibo Threats

  1. There may be a possible lack of co-ordination with tourism entities.
  2. Too many players in online booking area
  3. Internet penetration still low.

The threats in the SWOT Analysis of Goibibo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Goibibo SWOT analysis.

About Goibibo

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Goibibo Overview
Parent Company



Website - Online travel booking


IT & Technology

Tagline/ Slogan



Cheap Fares and Packages

Goibibo STP

Internet users and travellers

Target Market

Travelers who use internet for online transactions


Positioned as a trusted online booking portal as well as travelling consultant offering cheapest fares in flights, bus, hotels etc

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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