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Netease SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: June 12, 2023Read time:

Here is a detailed SWOT analysis of Netease covering strengths, weaknesses, opportunities and threats.

Netease Strengths

  1. Good financial strength and brand reputation
  2. Large domestic market share for online gaming
  3. Strong personnel and management support
  4. Good marketing activities which have increased brand presence

Above are the strengths in the SWOT Analysis of Netease. The strengths of Netease looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Netease Weaknesses

  1. Chinese internet regulation
  2. Mostly restricted to China and less global presence
  3. Lagging in other areas of internet service expect for Online gaming

These were the weaknesses in the Netease SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Netease Opportunities

  1. Huge market for online gaming in China
  2. Good technical, personnel and financial strength can be used in R&D to explore new opportunities
  3. Few local players to compete with
  4. Mobile application developers

Above we covered the opportunities in Netease SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Netease Threats

  1. Increasing competition due to global players
  2. Government intervention in the service, as main customer base is China
  3. Constant change in preference of customers

The threats in the SWOT Analysis of Netease are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Netease SWOT analysis.

About Netease

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Netease Overview
Parent Company

NetEase.com, Inc


Computer Services


IT & Technology

Tagline/ Slogan

People to the power


The attractive and efficient online gaming environment

Netease STP

Online gaming user, internet portal user , Wireless and WAS users

Target Market

People using internet for gaming, entertainment from upper middle class


Multi-player online role-playing games platform and provider of various interactive information and entertainment in China

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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