1. SWOT Analysis
  2. IT & Technology
  3. AVG Anti-virus SWOT Analysis

AVG Anti-virus SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: May 08, 2023Read time:

Here is a detailed SWOT analysis of AVG Anti-virus covering strengths, weaknesses, opportunities and threats.

AVG Anti-virus Strengths

  1. Fully functional version is available free of cost
  2. One of the earliest market entrants
  3. Continuous product improvement and development
  4. Provides security and protection from social networking website threats
  5. AVG claims to have over 110 million users
  6. Highly Popular
  7. Available for Mobile too.

Above are the strengths in the SWOT Analysis of AVG Anti-virus. The strengths of AVG Anti-virus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

AVG Anti-virus Weaknesses

  1. Complete security against new and latest viruses, trojans and worms is difficult unless customers update their virus databases regularly

These were the weaknesses in the AVG Anti-virus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

AVG Anti-virus Opportunities

  1. Educating users about threat of viruses
  2. Integration with internet service providers or software companies

Above we covered the opportunities in AVG Anti-virus SWOT Analysis. The opportunities for any brand can include prospects of future growth.

AVG Anti-virus Threats

  1. Major new threats which can go undetected
  2. Product development in current competitors in the market
  3. Newly emerging competition

The threats in the SWOT Analysis of AVG Anti-virus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the AVG Anti-virus SWOT analysis.

About AVG Anti-virus

The table below gives the brand overview along with its target market, segmentation, positioning & USP

AVG Anti-virus

Parent Company

AVG Technologies


Anti-virus tools


IT & Technology

Tagline/ Slogan

“Tough on viruses, easy on users”


Easy to use and provides security from virus as well as internet threats

AVG Anti-virus STP

Computer users looking for online protection

Target Market

Computer users dealing with software, internet and other applications


Positioned as an efficient antivirus tool which can provide anti-virus protection as well as internet security

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to AVG Anti-virus. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin