Mphasis SWOT Analysis

Published in IT & Technology category by MBA Skool Team, Last Updated: April 12, 2020

Here is a detailed SWOT analysis of Mphasis covering strengths, weaknesses, opportunities and threats.

Mphasis Strengths

  1. Low cost advantage
  2. Broad range of research and development Services
  3. Strong Brand Equity as its is position as an HP company
  4. High quality standards
  5. Currently has employeed strength of 38000 with presence in 14 countries

Above are the strengths in the SWOT Analysis of Mphasis. The strengths of Mphasis looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Mphasis Weaknesses

  1. Margin pressure increased due to increase in direct sales

These were the weaknesses in the Mphasis SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Mphasis Opportunities

  1. Company has good opportunity since the sector is growing
  2. Can diversify in brand product category and consulting services
  3. Huge potential in domestic market

Above we covered the opportunities in Mphasis SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Mphasis Threats

  1. Slowdown in US economy as major client base is from US
  2. Attrition and Employee loyalty
  3. Increasing cost of Human capital

The threats in the SWOT Analysis of Mphasis are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Mphasis SWOT analysis.

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About Mphasis

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Mphasis

Parent Company

Hewlett-Packard Co.(HP Services)

Category

IT programming and services

Sector

IT & Technology

Tagline/ Slogan

an HP company

USP

Provides complete IT services

Mphasis STP
Segmentation

Enterprises seeking IT solution and services

Target Market

Big International Enterprises requiring IT solution and services

Positioning

Company with High quality standards and an HP company subsidiary


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Mphasis. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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