1. SWOT Analysis
  2. Consumer Electronics
  3. Toshiba SWOT Analysis

Toshiba SWOT Analysis

Published by MBA Skool Team in Consumer Electronics category Last Updated: June 12, 2023Read time:

Here is a detailed SWOT analysis of Toshiba covering strengths, weaknesses, opportunities and threats.

Toshiba Strengths

  1. Toshiba is a diversified manufacturer of wide range of products
  2. The company has a large number of patents in the US
  3. A significant part of sales revenue are spent on R&D
  4. Toshiba has a huge employee base of more than 100,000 people worldwide
  5. It is a leading supplier of power transmission and distribution systems
  6. The brand has a huge product portfolio from consumer electronics to computer accessories
  7. Branding and advertising trough TVCs print media, online media gives the brand a high recall

Above are the strengths in the SWOT Analysis of Toshiba. The strengths of Toshiba looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Toshiba Weaknesses

  1. Intense competition means limited market share growth
  2. Concentrated revenues is a concern along with limited market share

These were the weaknesses in the Toshiba SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Toshiba Opportunities

  1. Increasing use of technology in various industries like retail stores can be tapped by Toshiba
  2. Growing demand for healthcare equipment with developing healthcare services.
  3. Upward trend in use of flash memories in smart phones and tablets

Above we covered the opportunities in Toshiba SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Toshiba Threats

  1. Intense competition can impact the business negatively for the company
  2. Economic slowdown might affect demand for products
  3. Rapid technological changes puts tremendous pressure on a company like Toshiba to innovate

The threats in the SWOT Analysis of Toshiba are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Toshiba SWOT analysis.

About Toshiba

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Toshiba Overview
Parent Company

Toshiba Corporation


Home Appliances


Consumer Electronics

Tagline/ Slogan

Leading Innovation


Modern technology

Toshiba STP

Consumer electronics, control systems, elevators, point of sale systems, home appliances, semiconductors etc

Target Market

Social infrastructure companies, Home Appliances market, Healthcare equipment vendors


Innovative brand & technically strong

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Toshiba. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin