1. SWOT Analysis
  2. Consumer Electronics
  3. Panasonic SWOT Analysis

Panasonic SWOT Analysis

Published by MBA Skool Team in Consumer Electronics category Last Updated: June 12, 2023Read time:

Here is a detailed SWOT analysis of Panasonic covering strengths, weaknesses, opportunities and threats.

Panasonic Strengths

  1. Panasonic is a leader in technological innovations and product development capabilities
  2. Panasonic is a leading market position garnered on strongbrand equity
  3. Broad product portfolio encompassing awide spectrum of consumer electronics
  4. Has a strong workforce of over 250,000 people
  5. Panasonic is among the top five TV producers and top 20 semi-conductor manufacturers
  6. Panasonic brand has excellent top of the mind presence due to advertising and sponsorship of events
  7. It is one of the largest Japanese electronics producers, alongside Sony, Toshiba and Canon
  8. Strong advertising of Panasonic brand using TV, print, online, billboards etc
  9. The company has been actively involved in sponsorship of global events

Above are the strengths in the SWOT Analysis of Panasonic. The strengths of Panasonic looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Panasonic Weaknesses

  1. High leverage combined with revenues and profits decline
  2. Panasonic faces intense competition from leaders and also faces trouble from fake replicas

These were the weaknesses in the Panasonic SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Panasonic Opportunities

  1. Focus on eco-line products to drive future growth
  2. Emerging markets of Asia and Latin America presents business expansion opportunities
  3. Growth in semiconductor market can be tapped by Panasonic

Above we covered the opportunities in Panasonic SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Panasonic Threats

  1. Intense competition can reduce the business of Panasonic
  2. Rapid technological changes
  3. Competition with black market, parallel import and smuggled goods
  4. Things like recession, earthquake and tsunami’s can impact the company’s operations

The threats in the SWOT Analysis of Panasonic are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Panasonic SWOT analysis.

About Panasonic

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Panasonic Overview
Parent Company

Panasonic Corporation


Home Appliances


Consumer Electronics

Tagline/ Slogan

Ideas for life


Panasonic has depth and diversity of its research capabilities, manufacturing expertise, high quality and sophisticated products

Panasonic STP

Electronics Semiconductors and Home appliances

Target Market

Upper middle and upper class individuals


Panasonic has the most desirable 3D TVs on the market due to their high quality at a reasonable price

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Panasonic. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin