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Canon SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: August 04, 2023Read time:

Here is a detailed SWOT analysis of Canon covering strengths, weaknesses, opportunities and threats.

Canon Strengths

  1. Canon is one of the leading electronics brand in the world
  2. Canon’s wide portfolio includes digital cameras, DSLR’s, camcorders, photocopiers, printers
  3. The company has over 180,000+ employees
  4. The brand is present on the Tokyo Stock Exchange and also NYSE
  5. Canon focuses on advertising through TVCs, print ads, online ads and billboards
  6. Some of its leading digital camera brands are Canon PowerShot, Canon Digital IXUS, Canon EOS etc
  7. It has been recognized as one of the leading environmental friendly companies in the world
  8. Sponsorship has been done by Canon is football, motorsport etc
  9. The company also indulges in CSR activities

Above are the strengths in the SWOT Analysis of Canon. The strengths of Canon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Canon Weaknesses

  1. Intense competition means limited market share growth for Canon
  2. Fake replicas & imitation products causes loss and hurts the brand image

These were the weaknesses in the Canon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Canon Opportunities

  1. The brand can focus on growth of technology
  2. High purchasing power of the people can boost the business for Canon
  3. Tie-up with leading mobile companies with which their cameras can be integrated
  4. Global expansion into emerging economies can boost Canon’s business

Above we covered the opportunities in Canon SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Canon Threats

  1. High competition can decline Canon’s market share
  2. Being a global brand, economic crisis and currency fluctuations affect margins
  3. Counterfeit goods - a major threat to manufacturers of branded electronics like Canon
  4. Availability of cheaper technology in local markets

The threats in the SWOT Analysis of Canon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Canon SWOT analysis.

About Canon

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Canon Overview
Parent Company

Canon Inc


Consumer Electronics


IT & Technology

Tagline/ Slogan

Delighting you always; See impossible


Canon is one of the leading DSLR and camera manufacturer in the world

Canon STP

Electronics Semiconductors and Home appliances

Target Market

Upper middle and upper class individuals


Canon is positioned as a leading electronics company which delights the customers with its innovative offerings

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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