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Hewlett Packard (HP) SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: June 24, 2023Read time:

Here is a detailed SWOT analysis of Hewlett Packard (HP) covering strengths, weaknesses, opportunities and threats.

Hewlett Packard (HP) Strengths

  1. Employee strength of 3,50,000 worldwide
  2. It has maximum market share in the PC market
  3. It’s consumer centric approach makes it a reliable choice
  4. It has got good after sales service which helps to maintain good consumer relationship
  5. It’s ability to bring out news designs and innovation at affordable cost
  6. Good distribution network across the world

Above are the strengths in the SWOT Analysis of Hewlett Packard (HP). The strengths of Hewlett Packard (HP) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Hewlett Packard (HP) Weaknesses

  1. Market share growth is slow due to competition; Fake products/ imitations affects sales
  2. Due to mass production it is unable to provide customize solutionsto the customers
  3. Its lagging in digital entertainment market

These were the weaknesses in the Hewlett Packard (HP) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Hewlett Packard (HP) Opportunities

  1. With increase in IT awareness the scope for supply of desktops andlaptops is increasing
  2. It has opportunity for growth in service industry because it has bought “EDS” which is world’s No. 2 service provider

Above we covered the opportunities in Hewlett Packard (HP) SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Hewlett Packard (HP) Threats

  1. People are becoming more cost conscious so the profit marginshave become low so pricing is an issue
  2. With increase in number of local players there is threat of component pricing
  3. Due to economic downturn, increase competition and saturated market there is slow revenue growth

The threats in the SWOT Analysis of Hewlett Packard (HP) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Hewlett Packard (HP) SWOT analysis.

About Hewlett Packard (HP)

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Hewlett Packard (HP) Overview
Parent Company

Hewlett-Packard Company


Computer Hardware


IT & Technology

Tagline/ Slogan

Everything is possible


Durability and sturdy form of products

Hewlett Packard (HP) STP

Home Users, Government Institutions, Large Corporate and students

Target Market

Fortune 500 companies, Small and medium size enterprises, Public Sector Divisions, Students and home makers who need systems for their daily work


Trustworthy and consumer centric Computer provider

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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