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Acer SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Acer covering strengths, weaknesses, opportunities and threats.

Acer Strengths

  1. Acer group employs 8000 employees across the globe
  2.  Operational Efficiency, tight control on Overhead Costs
  3. It has huge network, in around 38 countries so it works on Economies of Scale
  4. Acer’s aggressive price strategy, particularly suitable to a time  of economic recession

Above are the strengths in the SWOT Analysis of Acer. The strengths of Acer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Acer Weaknesses

  1. Less prescence in B2B market when compared to Dell or Lenovo
  2. It has limited product portfolio for midsize business
  3.  Market share growth is slow due to competition; Fake products/ imitations affects sales

These were the weaknesses in the Acer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Acer Opportunities

  1. Economic downturn, which favours low-price products
  2. Growth of Mobile PCs in Homes in emerging markets, where brand preferences are weaker 
  3. Growth into the Chinese market
  4. Growth into midsize-business markets
  5. Reaching large numbers of customers by targeting various segments through multiple brands and by joint ventures in various countries

Above we covered the opportunities in Acer SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Acer

Acer Threats

  1. Continued Price Decline in Mobile PCs, due in part to mini-notebooks, tablets, smartphones which erodes margins and profitability
  2. Dell's expansion into indirect sales
  3. Samsung’s entering into Computer mobile PC’s
  4. Increased competition due to the movement toward disintegrated computer components

The threats in the SWOT Analysis of Acer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Acer SWOT analysis.

Read Similar SWOT analysis

  • Dell SWOT Analysis
  • Toshiba SWOT Analysis
  • 4.                                                                                                               

About Acer

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Acer Overview
Parent Company

Acer Inc.


Computer Hardware


IT & Technology

Tagline/ Slogan

Empowering People


Products availability at low price

Acer STP

The company focuses more on teenagers and young generation as students, the other focus areas in mid size businesses

Target Market

Young generation undergoing professional courses, Mid size IT firms and offices where IT infrastructure is an essential requirement


The company set its position based on the price position

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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