Flipkart SWOT Analysis

Published in IT & Technology category by MBA Skool Team, Last Updated: April 12, 2020

Here is a detailed SWOT analysis of Flipkart covering strengths, weaknesses, opportunities and threats.

Flipkart Strengths

  1. Innovative advertisements of Flipkart featuring kids who portray the role of adults. This increases brand awareness and also expands the customer base of online shoppers.
  2. Flipkart is backed by global investors like Tiger Global, DST Global, and Naspers 
  3. Impressive list of acquisitions like Myntra, LetsBuy, Chakpak, AdiQuity etc
  4. Exclusive tie-ups with brands like Motorola Mobility, Xiaomi led to very successful product launches
  5. Venturing into product manufacturing For eg- Digiflip tablets, Citron home appliances and health care devices
  6. Flipkart has a strong logistic support of eKart
  7. Flipkart is the first billion dollar ecommerce company in India.
  8. Millions of people are registered users with the brand
  9. Strong presence of Flipkart due to extensive advertising, marketing etc
  10. Good customer support like helpline, online feedbacks, product replacements etc

Above are the strengths in the SWOT Analysis of Flipkart. The strengths of Flipkart looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Flipkart Weaknesses

  1.  Huge investment leading to losses over the years hurts the brand image of Flipkart
  2. Acquisition of loss making firms can add to its burden

These were the weaknesses in the Flipkart SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Flipkart Opportunities

  1. Business expansion to other countries can be big boost for Flipkart
  2. Foray into furniture and fresh product business to increase its breadth of product categories
  3. Ever expanding internet penetration in India can be tapped by Flipkart
  4. Better online secure payments can instill more confidence in people to shop online

Above we covered the opportunities in Flipkart SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Flipkart Threats

  1. Global competitors like Amazon making its foray in Indian online retail market can reduce Flipkart's market share
  2. Investigations by authorities to check its FDI regulations compliance
  3. Flipkart's business can be affected by fluctuating economy and unfavorable market conditions & govt policies

The threats in the SWOT Analysis of Flipkart are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Flipkart SWOT analysis.

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About Flipkart

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Flipkart Overview
Parent Company

Flipkart Private Ltd (FPL)

Category

Ecommerce - Online Retail-Apparel, Electronics and more

Sector

IT & Technology

Tagline/ Slogan

The Online megastore; AB har wish hogi puri

USP

Flipkart has a wide variety of products across many segments

Flipkart STP
Segmentation

Customers who prefer online medium of shopping

Target Market

Middle and upper-middle  income online shoppers

Positioning

Flipkart is a one stop online store to cater to all customer needs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Flipkart. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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