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Snapdeal SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: December 25, 2023Read time:

Here is a detailed SWOT analysis of Snapdeal covering strengths, weaknesses, opportunities and threats.

Snapdeal Strengths

  1. Constant innovations and good branding
  2. Vast network of retailers across nation
  3. Excellent service through convenient processes
  4. Wide range of deals and transactions to choose from
  5. Lots of awards and recognition as best startups, ecommerce etc

Above are the strengths in the SWOT Analysis of Snapdeal. The strengths of Snapdeal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Snapdeal Weaknesses

  1. Services not available in all cities
  2. Dependence on internet only

These were the weaknesses in the Snapdeal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Snapdeal Opportunities

  1. The markets devoid of internet
  2. Customers reluctant in shopping online can be persuaded
  3. Partnerships with bigger corporate houses for bulk selling

Above we covered the opportunities in Snapdeal SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Snapdeal Threats

  1. Can be subjected to frauds
  2. Risk of being involved into selling of illegal entities
  3. Newly emerging competitive online shopping portals

The threats in the SWOT Analysis of Snapdeal are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Snapdeal SWOT analysis.

About Snapdeal

The table below gives the brand overview along with its target market, segmentation, positioning & USP


Parent Company

Jasper Infotech


Website-online advertising and discount on goods


IT & Technology

Tagline/ Slogan

Super Deals


Excellent customer service and wide array of deals in major cities

Snapdeal STP

Internet users

Target Market

Internet users relying on internet for shopping and other transactions


Positioned as best advertising and discount platform in the market

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Snapdeal. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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