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Dell SWOT Analysis

Published in IT & Technology category by MBA Skool Team Last Updated: June 03, 2023Reading time:

Here is a detailed SWOT analysis of Dell covering strengths, weaknesses, opportunities and threats.

Dell Strengths

  1. Dell has reliability and excellent customer service along with strong brand loyalty
  2. The company has a direct model approach which provides Dell a way to interact to customers directly, thereby providing them the way for cross selling to their other products
  3. The company has more than 150,000 employees worldwide
  4. Online & offline customization of Dell products helps customers to configure their products as per the needs
  5. Acquisitions have strengthened Dell's position in the global market
  6. Dell Pro-Support is an excellent service feature providing customer service 24x7 for the entire year
  7. Strong advertising & branding make it a popular laptop & PC brand
  8. Dell products are widely available via their own website, e-commerce platforms as well as leading consumer electronics retail stores
  9. The annual revenue of the company is more than $90 billion
  10. Dell was one of the first IT companies to have a global recycling program of IT equipment & computer peripherals

Above are the strengths in the SWOT Analysis of Dell. The strengths of Dell looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dell Weaknesses

  1. Market share growth is slow due to intense competition in the segment
  2.  Limited number of Dell Stores, as main business is done online, can be an issue for some customers.

These were the weaknesses in the Dell SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dell Opportunities

  1. With increase in e-commerce the online retail stores of Dell provide them better framework to tap new business
  2. The direct approach model of Dell would help them there existing to sell the other IT products, so new product development opportunity is for the company
  3.  Dell can target low priced tabs to capture emerging markets & rural areas
  4. Tie-ups with research institutes, schools, colleges etc can further boost the company's business

Above we covered the opportunities in Dell SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dell Threats

  1. With the increase in innovation in the market the computer systems are becoming outdated, so Dell should constantly come out with new products
  2. People need the quality products at low price which was Dell strength due to it’s customize solution, but now its competitors are coming up with products in same price range
  3. Technological advancement constant, hence breakthrough innovation is essential
  4. A global brand like Dell is affected by global economic policies, currency fluctuations etc.

The threats in the SWOT Analysis of Dell are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dell SWOT analysis.

About Dell

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dell Overview
Parent Company

Dell Inc


Computer Hardware


IT & Technology

Tagline/ Slogan

Power to do More, Yours is here


Dell offers customization of products as per customer

Dell STP

People looking for customized laptops & PCs

Target Market

Home Users, Governmental institutions, Large Corporate and Students from urban sector


Customer’s choice of PC / laptop and customer’s tailored service provider

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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