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Expedia SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: January 23, 2024Read time:

Here is a detailed SWOT analysis of Expedia covering strengths, weaknesses, opportunities and threats.

Expedia Strengths

  1. Broad range of hospitality service and online travel offerings
  2. Strong portfolio of travel brands
  3. It has presence in global market space, so the risk in revenue growth is less
  4. Strong brand name coupled with high customer loyalty
  5. It has over 10,000+ partners for hotels, airlines etc
  6. Nearly 15000 people are employed with the brand
  7. Acquisition of smaller players has strengthened its position
  8. It has a wide global presence in about 60 countries

Above are the strengths in the SWOT Analysis of Expedia. The strengths of Expedia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Expedia Weaknesses

  1. Intense competition from other service providers means limited margins and slow market share growth
  2. Provides undifferentiated services compared to that of competitors

These were the weaknesses in the Expedia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Expedia Opportunities

  1. Partnership across the globe because of increasing online bookings in the developing markets
  2. Customers who still use traditional methods of bookings and are reluctant to use internet for financial transactions

Above we covered the opportunities in Expedia SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Expedia

Expedia Threats

  1. The market is highly competitive with both local and global players
  2. Weak internet penetration in developing nations could halt the companies growth in the long run

The threats in the SWOT Analysis of Expedia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Expedia SWOT analysis.

Read Similar SWOT analysis

About Expedia

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Expedia Overview
Parent Company

Expedia Inc.




IT & Technology

Tagline/ Slogan

Where you book matters


One of the largest online travel companies in the world

Expedia STP

Internet users willing to book their travel tickets

Target Market

Travelers/Business people/Students using internet


Positioned as a world leading online travel booking portal

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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