Yatra SWOT Analysis

SWOT analysis is a management strategy framework used by businesses like Yatra for assessing organization’s Strengths, Weaknesses, Opportunities, and Threats to guide strategic decision-making. .com Yatra is an online travel option provider, started by Dhruv, Manish and Sabina Chopra. The company provides customized travel tours as well as budget options for the travelers, with various offers and bundles to choose from. By examining these internal and external factors, Yatra can capitalize on advantages, mitigate risks, and chart a more competitive path forward. With increasing reliance on the online information, and increasing inter connection between countries, the Indian tourism industry is affected positively. Let us start the SWOT Analysis of Yatra below.

Yatra Strengths

1. Partnerships with reputed and renowned companies
2. Presence in the international business scenario
3. Secure and trusted channel for facilitating payments
4. Provides maximum options in budget hotels, targeting middle class
5. Provides reservation facility for more than 3,800 hotels across 300 cities in India and over 90,000 hotels around the world
6. Salman Khan as Brand Endorser/ Ambassador

Above are the strengths in the SWOT Analysis of Yatra. The strengths of Yatra looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Yatra Weaknesses

1. Unable to attract customers who are not internet savvy
2. Reluctance in customers to avail bookings through online payments

These were the weaknesses in the Yatra SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Yatra Opportunities

1. Customers currently using traditional methods of bookings
2. Offer better travel packages in line with customer expectation
3. Untapped sections of international tourism market

Above we covered the opportunities in Yatra SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Yatra Threats

1. Possible lack of co-ordination with tourism entities
2. Present competitors having substantial market share
3. Newly emerging online booking portals with better offerings

The threats in the SWOT Analysis of Yatra are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Yatra SWOT analysis.

About Yatra

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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