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Xerox SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: October 18, 2023Read time:

Here is a detailed SWOT analysis of Xerox covering strengths, weaknesses, opportunities and threats.

Xerox Strengths

  1. 9 years old company with global presence.
  2. Diverse portfolio of services.
  3. High expertise since Xerox has been in the market for a very long time
  4. Huge clientele includes schools, small businesses, government agencies, commercial printers and Fortune 1000 companies.
  5. Well recognized and renowned brand name.
  6. Acquisitions of companies like NewField IT to increase the breadth of the services offered.
  7. High investment in innovation and research and development by the company.

Above are the strengths in the SWOT Analysis of Xerox. The strengths of Xerox looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Xerox Weaknesses

  1. Multimillion dollars are spent on the new advertising campaign for Xerox “work can work better”
  2. Stock price of Xerox dropped by 25 percent in 2015.
  3. Xerox products are not in sync with the rapidly advancing world of cloud and complex technology.
  4. Falling revenues

These were the weaknesses in the Xerox SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Xerox Opportunities

  1. Expanding into new areas of opportunity like digitally-printed packaging.
  2. The company can develop expertise in human resource functions and providing cloud services since it is highly in demand currently. 
  3. It can focus on continued growth through acquisitions in the markets where its existence is low.

Above we covered the opportunities in Xerox SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Xerox

Xerox Threats

  1. Intense competition in the document solutions business
  2. New advanced technologies with digital solutions is phasing out the document printing or copier business of Xerox
  3. Many divisionsand products of the company like the division that makes and markets copiers, are now becoming obsolete.

The threats in the SWOT Analysis of Xerox are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Xerox SWOT analysis.

Read Similar SWOT analysis

About Xerox

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Xerox Overview
Parent Company

Xerox Corporation


Document services


IT & Technology

Tagline/ Slogan

Work can work better


World’s leading enterprise for business process and document management.

Xerox STP

Xerox segments the market on the kind of service required by businesses.

Target Market

It targets customers requiring document management services including back office transaction processing, centralized print services, etc. and business processes like communication and marketing, customer care and litigation services


Positions itself as providers of business services and digital printing solutions.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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